We solve the problems behind your problems
Although traditional machine learning is good at "you might also like" recommendations, which reinforce your customers' tastes today, it's not much help at predicting what they'll want tomorrow - or next month. Our predictive analytics software, on the other hand, generates content that not only meets your customers' needs right now, but also learns from every interaction, so it can surface new products and categories that meet subscribers' evolving tastes and moods over time.
I think companies like Coherent Path are introducing some innovation in the email space which is much needed...I think Coherent Path is bringing the innovation upstream if you will, away from the delivery and focusing more on customer relationship message creation.
With Coherent Path's "active learning" algorithm, it enables us to dynamically respond to changes in customer behavior in a way that is both faster and more accurate than our previous methods.
Before Coherent Path we used to build all of our e-mails from scratch. We didn't reuse any of our content and it was really time consuming. With Coherent Path, we've created a lot of efficiencies and seen lifts in open and click through rates, sales per email, and omni-channel sales.
Using Coherent Path is an operational win. The email team is now thinking this is where we want to move all of the e-mail production. Stop doing these fully baked modules and really get down to these discrete ingredients that we can manage much more quickly.
Coherent Path allows us to better understand each customer... to deliver personalized offers and experiences that resonate and build trust. As a result, we see increased customer engagement and revenue.
Coherent Path has been able to identify themes that were not speaking to. We send them our plans and they identify the audiences that we don't have relevant content for. They make content recommendations so we have relevant things to speak to the customer about.