WHY COHERENT PATH

Q: How can I achieve personalization and react to last minute changes without expending additional resources?

To enhance personalization without increasing spend, your email marketing strategy is going to need a more adaptable machine learning system. Our software optimizes your existing creative for each unique customer, and can update content without needing to modify any design. That means you get more personalized content out of every asset, without any additional spend.

Q: How can I lead customers into new areas of my product catalog — especially those with high strategic importance?

Execute on your strategic goals while safeguarding your existing margins and customer relationships, and growing customer lifetime value. Our software learns from billions of customer interactions, striking a perfect balance between content that moves subscribers toward the categories you want them to discover, while maintaining consistent revenue from the products they already love.

We solve the problems behind your problems

The questions top email marketers need to solve today:

How can an email campaign automatically adapt to my customers' tastes over time?

Although traditional machine learning is good at "you might also like" recommendations, which reinforce your customers' tastes today, it's not much help at predicting what they'll want tomorrow - or next month. Our predictive analytics software, on the other hand, generates content that not only meets your customers' needs right now, but also learns from every interaction, so it can surface new products and categories that meet subscribers' evolving tastes and moods over time.

How can I achieve personalization and react to last minute changes without expending additional resources?

How can a machine optimize my content while maintaining my brand’s unique identity?

Our software’s personalization adapts to the level of control you need. If your library consists of images with “baked-in” messaging, the algorithm can figure out which customers should receive which creatives in which sends. If you prefer more flexibility, the software can mix and match imagery, promotions, and other elements into emails designed specifically for each subscriber on your list. Or you can set certain zones of each template to remain unchanged, while the software customizes other areas with dynamic content. The choice is up to you — and your brand always remains in the driver’s seat.

How can I reduce reliance on promotions without sacrificing revenue and losing customers?

When your personalization software learns each customer’s unique relationship to every promotion and product, you can automatically deliver content that’s relevant and engaging to their personal tastes — whether that’s a promotion, or an existing piece of non-promotional content. Delivering the right balance of content for each customer will strengthen engagement, enhance your brand image, and increase your margins.

How can I lead customers into new areas of my product catalog — especially those with high strategic importance?

I'd highly recommend Coherent Path for other retailers, and not just retailers, but anyone that's looking to deliver a very high quality one to one customer experience. We've been able to partner with them to deliver the experience we thought we could only envision.

Tim Delles

Sr Manager Email Marketing Strategy and Innovation
Orvis

With Coherent Path's "active learning" algorithm, it enables us to dynamically respond to changes in customer behavior in a way that is both faster and more accurate than our previous methods.

Jeff Rosenfeld

VP of Customer Insights & Analytics
Neiman Marcus

I think the thing that separates Coherent Path from the pack is its sincerity. I think today it's so easy to copy features and functionality but it's very difficult to copy culture and the belief and the assiduousness of the care that a company puts into the way they conduct their business.

Shar VanBoskirk

VP Principal Analyst
Forrester

Using Coherent Path is an operational win. The email team is now thinking this is where we want to move all of the e-mail production. Stop doing these fully baked modules and really get down to these discrete ingredients that we can manage much more quickly.

Alanna Vallee

Senior Director, Targeted Marketing
Staples

Coherent Path allows us to better understand each customer... to deliver personalized offers and experiences that resonate and build trust. As a result, we see increased customer engagement and revenue.

Steve Brown

Chief Operating Officer
SkinStore.com

Coherent Path has been able to identify themes that were not speaking to. We send them our plans and they identify the audiences that we don't have relevant content for. They make content recommendations so we have relevant things to speak to the customer about.

Rachel Cowlishaw

Director of Personalization
Neiman Marcus

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