WHY COHERENT PATH

Although traditional machine learning is good at "you might also like" recommendations, which reinforce your customers' tastes today, it's not much help at predicting what they'll want tomorrow - or next month. Our predictive analytics software, on the other hand, generates content that not only meets your customers' needs right now, but also learns from every interaction, so it can surface new products and categories that meet subscribers' evolving tastes and moods over time.

To enhance personalization without increasing spend, your email marketing strategy is going to need a more adaptable machine learning system. Our software optimizes your existing creative for each unique customer, and can update content without needing to modify any design. That means you get more personalized content out of every asset, without any additional spend.

Our software’s personalization adapts to the level of control you need. If your library consists of images with “baked-in” messaging, the algorithm can figure out which customers should receive which creatives in which sends. If you prefer more flexibility, the software can mix and match imagery, promotions, and other elements into emails designed specifically for each subscriber on your list. Or you can set certain zones of each template to remain unchanged, while the software customizes other areas with dynamic content. The choice is up to you — and your brand always remains in the driver’s seat.

When your personalization software learns each customer’s unique relationship to every promotion and product, you can automatically deliver content that’s relevant and engaging to their personal tastes — whether that’s a promotion, or an existing piece of non-promotional content. Delivering the right balance of content for each customer will strengthen engagement, enhance your brand image, and increase your margins.

Execute on your strategic goals while safeguarding your existing margins and customer relationships, and growing customer lifetime value. Our software learns from billions of customer interactions, striking a perfect balance between content that moves subscribers toward the categories you want them to discover, while maintaining consistent revenue from the products they already love.