How Are Top Retailers Engaging New Customers With Emails?

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By collecting emails from 100 top retailers, we evaluated the number and types of emails that retailers sent to new customers vs. their other email subscribers. We also examined the current retail email marketing landscape for trends in email personalization, frequency, and optimization.

What you’ll learn:

  • How retailers are personalizing emails to their new customers.
  • The email optimization techniques used by top retailers.
  • The amount of emails retailers are sending to their email subscribers.
  • Which retailers and verticals are outperforming others.


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