The Simplest Thing To Increase Email Open Rates By 30%
Written by Rob Lane.
Sometimes in life we get so caught up in the details and complexities we fail to notice the simple opportunities staring us in the face. In today’s post we will demonstrate how to increase your email open rates by 30% in about a minute!
Disclaimer: we did not invent this technique but use it often and it works, so we wanted to share it with you.
There are three basic steps (and one involves doing nothing!):
- Step 1: Create your first email and send it to your contact list.
- Step 2: Do nothing for 7 days.
- Step 3: Create a second email exactly the same as the first but change the subject line. NOTHING else, just the subject line. Send the second email to the contacts that did not open the first email.
Enjoy the results
2. Client Results
Let’s make this real by looking at one of our clients, RBX ACTIVE.
Email One (with results after 7 days).
Subject line: We’ve Got Our Act Together
Email Two (sent to contacts that did not open email one after 7 days).
New subject line: Good things come to those who work for it.
Email one opens (825) + Email two opens (240) = Overall increase of 29%!!!
We’ve used this technique over and over again and every time we see email open rates increase around 30%. It’s the simplest gain you’ll ever make !!!
And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.