The Predictive Advantage
Written by Franco Varriano.
“By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.”
In short, predictive marketing analytics tools help companies manipulate data to anticipate how shoppers will behave in the future.
Predictive Intelligence is a method of delivering experiences unique to each individual. It enables marketers to observe customer behavior, and with every action taken, build a profile of customer preferences. That information is then used to deliver content specific to each customer in real time—across any web-based channel like the web, email, mobile or even a call center.
In email marketing, predictive analytic is an integral part of creating a unified shopping experience for customers. Predictive Email provides the most relevant email messages for your entire email list, which drives significant gains in traffic and revenue, without incurring the burden of additional cost or effort.
“Personalized emails can produce transaction rates and revenue six times higher than non-personalized messages.”
In today’s article, we are listing 3 reasons why predictive analytics gives you an edge in business, especially in email marketing.
2. Better Customer Engagement
Predictive analytics helps marketers reap better results off of their digital marketing effort through data. In email marketing, predictive email enables brands to display highly relevant product recommendations, eliminating campaigns that don’t resonate with shoppers.
Personalized, well-targeted messages increase conversions as customers are presented product options they may not have known existed, but fit their goals and desires. The improved customer engagement helps drive upsell and cross-sell, without the initial customer acquisition costs.
3. Stay Competitive
Predictive analytics gives small businesses the analytic power used by tech giants like Netflix and Amazon to delight customers and drive additional purchases and retain them. Personalized product recommendations can only be ascertained using predictive analytics. Data scientists are now able to generate machine-learning algorithms that provide real-time, personalized offers for different customers.
4. Advanced Segementation
Gathering data from different end-points allows marketers to get valuable insights,which often leads to advanced segmentation, and tuned messages. As a result, campaigns are more successful at conversions and customers are more responsive to the message. In email marketing, advanced segmentation adds quality to campaigns and reaps better rewards.
As email marketers can imagine, inboxes are overloaded. Customers expect a tailored experience whenever they visit your website and they also expect a tailored experience whenever you visit their inbox.
The key word here is tailored and predictive email helps you achieve it without hassle. Whenever you email your customers, each customer receives different products suggestions based on their profiles. With added features like best timing delivery, recipients receive the email at the most appropriate time (the time they are most likely to do their online shopping).
Dave Asprey, Founder of The Bulletproff Executive said “Going back a million years, humans had fire. One guy used it to stay warm, and the other said ‘That’s cheating.’ One of those is our ancestors, and one isn’t.” Predictive analytics gives your marketing team an edge and improves your customer experience. It’s your choice to leverage its power and be more awesome.
Rare.io makes it easy to start using automated email campaigns for common challenges like: Welcome Series, Abandoned Carts, Order Follow-up emails and more! You can learn more about our powerful email marketing automation features here or go ahead and get started right away by using Rare.io for FREE.
And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.