Rare.io Launches Automated
Predictive Email Marketing
Solution For Online Retailers
Written by Franco Varriano.
Stores on the platform experience a 3-5x increase in email click-through rate
OTTAWA, ONTARIO (Sept, 23) – Today Rare.io (https://rare.io/) officially launches to provide online retailers with an automated predictive email marketing solutions that’s proven to drive repeat business and increase average email click-through rates by 3-5 times. Rather than blasting every customer that’s ever made a purchase with an identical email, Rare.io delivers personalized emails according to the details of an individuals purchase history.
“Anyone who’s ever purchased anything online knows the relentless spam that’s certain to follow,” said Rob Lane, CEO of Rare.io. “Our predictive email solution is fundamentally changing this practice by creating interesting and timely follow up emails. Since we quietly launched in February, we’ve sent over 17 million emails that are directly attributable for $2.3 million in incremental revenue for the stores. Why settle for poor click-through rates when you can use your stores transactions to make email relevant to the reader on any device they use.”
Rare.io is unique because it provides smaller and mid-size ecommerce stores with the predictability power of some of the larger online retailers. Its intelligent algorithm analyzes historical data looking at customer purchase behavior, which includes the goods they’ve bought and the time and date of purchase. This sophisticated technology not only provides a tailored recommendation list, but also automatically sends emails to the customer at the time they’re most likely to open the email and make the purchase. The prediction engine is extremely robust as it can even predict which customers are at risk of churning and automatically take preventative action.
Online retailers hosted on the Shopify and Spree platforms can seamlessly implement Rare.io, and create custom email design for their customers using simple drag-and-drop technology.
“Since implementing Rare.io, we’ve gone through a major shift in how we’re using newsletters as a marketing tool in our company,” said Sebastian Kaufmann, founder and CEO of Kaufmann Mercantile. “We switched from sending emails to one group of people, to a ‘web’ of emails, which are segmented, incredibly personalized, and running on automated triggers according to each individual’s behavior. In short, we’ve seen a tremendous improvement in returning customers and that’s made a major impact on our bottom line.”
Rare.io offers a 14-day free trial for users and is experiencing rapid growth with over 500 stores currently using the platform. More ecommerce platform integrations will be added on the coming months and details on pricing structure found here: https://rare.io/pricing.