Session Will Explore How Retailers Use AI and Data Science to Drive Engaging, Personalized Email Experiences

Boston, Mass. — April 4, 2018 – Coherent Path, the email marketing calendar company, today announced that its co-founder and CEO, James Glover, will present at Oracle’s Modern Customer Experience, taking place April 10-12 in Chicago. His session, “Robots Do It Better: Using AI to Take the Guesswork Out of Email Marketing,” will explore how top retailers such as L.L. Bean use data science and AI to deliver engaging, personalized emails that not only meet customers’ needs and expectations, but boost customer retention rates and revenue in the process.

Who: James Glover, co-founder and CEO, Coherent Path

What: “Robots Do It Better: Using AI to Take the Guesswork Out of Email Marketing”

When: Wednesday, April 11, 6:30pm CT

Where: McCormick Place, 2301 S. King Drive, Chicago

The presentation will also touch on the findings from Coherent Path’s recent study, “2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond.” The research sheds light on how effectively retailers interact with shoppers in the first 45 days after making their first purchase compared to non-purchasers on their email lists. In addition, the report includes an evaluation of Email Frequency, Catalog Exposure and Email Content. Attendees can pick up a copy of the study at Booth MAR-34.

Modern Customer Experience brings together thousands of marketing, service, sales and commerce professionals for three days of training, educational sessions and research. With more than 300 customer speakers and product experts, attendees will leave with actionable takeaways to help improve the customer experience.

About Coherent Path

Coherent Path is the email marketing calendar company for top retailers seeking to transform their email program into a modern data-driven channel focused on revenue. The company’s machine learning solution empowers retailers with the relevant themes and categories they should feature in today’s campaigns while continuously learning to inform the campaigns of tomorrow . By creating an optimized email diet that caters to each customer’s evolving tastes and moods, Coherent Path helps retailers quickly engage and cross-sell customers and promote strategic product categories while reducing email fatigue. Headquartered in Boston, MA. with offices in Toronto, ON Coherent Path works with retail leaders including Neiman Marcus and Staples. For more information, visit www.coherentpath.com, follow Coherent Path on Twitter or connect on LinkedIn.

Editor’s note: this press release originally appeared on BusinessWire