EMAIL GRADER
How Do Your Email Campaigns Stack Up?
Get Your Score!
Our Retail Email Grader will score the effectiveness of your email program compared to your peers and competitors. Based on our assessment of 100 top retailers, your custom report will answer:
- Where are your emails hitting the mark?
- Are you sending too little or too many emails?
- Are you optimizing your email content?
The average retailer score is 49.5 out of a possible 100. Get your custom email engagement score report and find out if your email campaigns are as effective as possible.
Your score is based on four key factors:
PURCHASER EXPERIENCE
The Purchaser Experience explores the types of emails that new customers are receiving in comparison to other email subscribers who have not purchased. The retailers doing it best are…
EMAIL FREQUENCY
Email Frequency is all about balancing the need to engage with your audience and drive sales vs. abusing your email list and driving customers away. The retailers doing it best are…
EMAIL CONTENT
Email Content is the harmony of email length, the subject line and creative, to the discounts and promotions within – dynamic email content is king for a reason. The retailers doing it best are…
CATALOG EXPOSURE
Catalog Exposure is the ability to turn a subscriber into an engaged shopper by identifying the topics or categories that are most relevant and interesting to them. The retailers doing it best are…
Want to Learn More?
Download our 2018 Email Marketing Study to find out how 100 top retailers are engaging shoppers in the first 45 days and beyond. You'll learn how retailers are personalizing emails to new customers, the email optimization techniques used, the amount of emails retailers are sending to their subscribers, and how to improve your email engagement.