Dieticians need to know their client to come up with the best diet for that person.
Many factors feed into how they create a diet: price, medical history, the client’s goals, and others.
It’s also always changing to match that person’s needs at a given time.
In the same way, creating a personalized content diet requires knowing your customer.
Personalization is heavily dependent on data.
The accuracy and amount of quality data that marketers have on hand is really important, especially when adopting predictive personalization that shows customers products that they may not even know they would like.
That’s why it’s essential for marketers to collect all their customer data and have it organized in one platform, instead of gathering it from different reporting pages in various interfaces. They can then use this organized data to build segments, discover trends, and automate personalized customer experiences on a 1:1 basis, at scale.
By maintaining this type of organization, personalization can be much more accurate and effective because you have the data you need on each customer across every platform where they engage with your brand.
Some of the topics discussed by host and Coherent Path CEO James Glover and Brian in this episode of Coherent Thoughts include:
- The importance of unifying data across platforms
- Relationship-building in marketing
- Data-driven personalization
- How to scale personalization
- The correlation between value and personalization
- The importance of asking the right questions in email marketing
- The marriage of data and content
Listen below or on your favorite podcast app. If you enjoy the episode, please leave a rating and subscribe for future podcasts.