Brand building is a topic that we’ve delved into in past episodes.
But one thing we’ve rarely had the chance to do is look at brand building from the side of the retailer - making this episode of Coherent Thoughts stand out.
He shared his insights on how to build a successful brand, how strategic partnerships can help, the importance of identifying your brand with values, and many other topics.
One thing they focused on was building a consistent brand identity across platforms and sectors.
Since companies like Under Armour have different sectors that have different teams working on them, it’s important for the overall brand identity and strategy to stay centered on who Under Armour is and what it stands for.
Under Armour’s marquee signings over the past several years - including NBA stars Stephen Curry, Joel Embiid, and Dennis Smith Jr. - have been carefully selected by the brand as athletes that fit with the values they have chosen to make their own: hard work and a constant drive to improve.
In this episode, Jay gives us some insight into their process, as well as:
- Under Armour’s push in basketball
- Strategic athlete partnerships
- The importance of identifying your brand with values
- Branding & promotions
- Helping customers to buy across categories
This is one episode you won’t want to miss.
Listen below or on your favorite podcast app. If you enjoy the episode, please leave a rating and subscribe for future podcasts.