The past ten years have witnessed a flurry of evolution in digital marketing. Instead of building up vague pictures of customer segments based on
How to Craft a Personalized Email Campaign That Stays True to Your Brand’s Voice
The bigger your audience grows, the more challenging personalization becomes. Back when your business was just starting out, you might’ve had time
Standout Email Marketing Stats of 2019
As we enter a new decade, it is apparent that digital marketers have more platforms than ever to reach their customers on. But even with all these new
Upgrade Your Personalized Marketing Strategy by Reducing Email Promotions
Every customer loved to be surprised by a special promotion now and then — especially when it offers a discount on an item they’d already been
How Dynamic Content Can Improve Your Email Engagement
Many of even the most experienced email marketers struggle to maximize target audience engagement, and much of that hardship stems from not being able
How Intelligent Email Automation Can Enhance Your Email Marketing Strategy
Today’s digital marketing initiatives are fragmented across a broader range of channels than ever before. In addition to established digital channels
Boosting Revenue with the Ultimate Email Diet
Every single individual in the world is just that: An individual. That means they have unique interests, enjoy partaking in them at different times
4 Ways Big Data Can be Used to Improve the Customer Experience
In what ways can raw data contribute to improved customer engagement? The trick is figuring out how to get the most out of it. Merely having that
Chicago Peer Forum Recap: Turning Email Into an Innovation-Leading Channel
Chicago | October 2019 Spark Brand Loyalty Using Human Nature & Numbers The Chicago Peer Forum was held at the Museum of Science and Industry,
Utilizing Gmail’s Promotional Tab
Coherent Path provides first-class support for the Gmail Promotions Tab, handling all the annotations needed to promote an email or offer while