Moving to a Dynamic, Curated Email Program

Amy Tanis, Email Marketing Manager at Grainger will discuss Grainger’s journey to leverage advanced personalization in their email program with the goals of maximizing the value of the channel, while cultivating a stronger relationship with their customer. 

Four Surprising Keys to Customer Obsession

Shar VanBoskirk, Vice President and Principal Analyst at Forrester, will lay out the four biggest misconceptions about email marketing — and explain the critical shift in thinking that’ll turn your customers into obsessed followers.

Reducing Promotions Without Losing Revenue

Dr. Greg Leibon, Dartmouth College Mathematics Department, will present his findings on how customers come to prefer personalized content over promotional emails. You’ll see how you can reduce your customers’ promotion dependency while keeping revenue steady.

Museum of Science + Industry
5700 South Lake Shore Drive
Rosenwald Room
Chicago, IL 60637

The Rosenwald Room is located on the lower level.

FREE parking!

Park in the Museum of Science and Industry underground garage. The entrance is located at the northwest corner of the building, at E. 57th Street and S. Cornell Ave.

Please make sure we tag your parking stub before you leave.

The Peer Forum Series provides a one-of-a-kind opportunity to share innovations, ideas, and experiences with an elite group of marketing executives and industry leaders.

Unlike a large conference, these events are intimate and invitation-only — and they’re designed to encourage your participation and answer your questions. Leading-edge experts from brands like the Gap, Wayfair, Sephora, Macy’s, and Home Depot will be there, learning from the latest data and dialoguing with marketers like you.