Spark Brand Loyalty Using Human Nature & Numbers

Museum of Science and Industry, Chicago  |  October 10, 2019

Unite. Collaborate. Advance.

Sharpen your understanding, expand your peer network, and join America’s top digital marketers as they discuss how to deepen the customer relationship. You’ll come away from this invitation-only forum with a wealth of practical, data-driven insights from Forrester, Grainger, and other industry leaders - plus you get to visit the Museum of Science and Industry!
Shar VanBoskirk | Forrester Research | Coherent Path
Greg Leibon, Dartmouth College
Forrester-logo
Shar VanBoskirk

VP, Principal Analyst
Forrester 

Dartmouth logo
Greg Leibon

Ph.D. Mathematics
Dartmouth College

Agenda
8:30 - 9:30 - Networking & breakfast
9:30 - 10:00 - Panel discussion: email channel insights 
10:00 - 10:40 - Grainger: Amy Tanis, Moving to a Dynamic, Curated Email Program
10:40 - 11:20 - Forrester: Shar VanBoskirk, Four Surprising Keys to Customer Obsession
11:20 - 12:00 - Data Science Study: Dr. Greg Leibon, Reducing Promotions Without Losing Revenue
12:00 - 1:00 - Lunch 
After lunch, you can freely explore the Museum of Science and Industry — including the must-see Wired to Wear exhibit and Numbers in Nature: A Mirror Maze!
Grainger
Forrester
Promotions Study
Location
Parking
Why Attend

PEER FORUM PARTICIPANTS

PeerForum-participants
CP-quotes b

I really enjoyed the more technical math piece of the conversation. Managing the diet of what the customer's getting was some really great insights to take away.

Abby Copeland
Email Campaign Manager
Victoria's Secret

CP-quotes b

I think this event brought together a diverse set of retailers, very unexpected that they would be keeping each other's company but that was precisely the value of the event.

Shar VanBoskirk
VP, Prinicipal Analyst
Forrester

CP-quotes b

I came to this presentation by Coherent Path because of our strong interest in how we can move our e-mail program forward. We're really excited to start personalizing our emails as much as we can.

Catie Conboy
Assistant Manager, Digital Marketing
LOFT