discover the patterns behind successful email campaigns
To build strong engagement with subscribers, marketers have got to start by understanding how each customer wants to be treated. This ebook brings together five simple tales — each with a memorable message about what makes a campaign click.
By looking at our own real-life experiences we have found the keys to some important email marketing questions:
- How do we guide customers toward their next purchases?
- How do we improve engagement and reduce unsubscribes?
- How can we balance short-term revenue with long-term customer relationships?
- How can we tell when we’re sending too many emails — or too few?
- How much of our email content can be curated by our experts?
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