A long-time customer of ours came to us with a challenge. This well-known apparel retailer wanted to expand their business by reaching a younger demographic via targeted emails.
Nailing the perfect marketing email can be an elusive task. From copy to images to deliverability, there is a lot to cover! With this in mind, we’ve compiled a list of free tools that help you check and refine the most crucial elements of your email. Check them out:
Since entering the personalization space a few years ago and getting the chance to work with leading retailers across North America, we have noticed that many people talk about omnichannel marketing as though it automatically addresses the customer journey in a positive manner that benefits both customers and the retailers that serve them. This view is not entirely correct.
Neiman Marcus was recently featured in Internet Retailer for its partnership with Coherent Path. The legendary retailer is using Coherent Path to […]
TRADER Corporation (also known as autoTrader) was recently featured in Yahoo! Finance for its exclusive partnership with data-science pioneer Coherent Path, which […]
Neiman Marcus was recently featured in the Dallas Business Journal for the work the company is doing to personalize the shopper experience. […]
It can be tricky aligning retail marketing priorities with customer interests. Marketers and merchandisers need to move product, but it’s not always […]
From luminaries like Stephen Hawking and Elon Musk to lesser known skeptics sporting tinfoil hats, artificial intelligence has inspired much concern in […]
In the age of ubiquitous customer choice and fierce, omnipresent competition — think Amazon — securing customer loyalty is a strategic necessity […]
Despite the proliferation of online shopping over the past few years, the brick-and-mortar store remains a vital component of the retail landscape. It’s the preferred point of purchase for most people. And while e-commerce continues to report impressive growth, that growth is slowing. Meanwhile, brick-and-mortar still commands the vast majority of retail sales and is likely to continue to do so. However, the line between in-store and online shopping is blurring. In many ways, digital channels compliment the brick-and-mortar store rather than compete with it. Technology facilitates this relationship and personalization can help to drive in-store as well as online sales.
Email is rightly considered an essential retention channel. If you’ve won the customer over enough to get their email address, it only makes sense to keep them. But email marketing can be used to do more than just retain customers. It can be used to drive upsells and cross-sells, and build lifetime value through data-driven, personalized outreach.
Learn how a leading national retailer used Coherent Path to simplify campaign planning, inspire loyalty and reduce dependence on discounts while increasing revenue per send by 31% within just one month.