3 Reasons Why “Remailing” Is a Best Practice for Email Marketing

In Internet Retailer’s 2016 Digital Marketing Survey, more than 38 percent of online retailers cited email as the channel that gave them the best return on their marketing investments – beating out mobile apps, paid search and even social media by more than double. A 2015 survey by eMarketer reported that email drives 10 to 25 percent of most companies’ revenues.

9 Free and Awesome Email Marketing Tools

Nailing the perfect marketing email can be an elusive task. From copy to images to deliverability, there is a lot to cover! With this in mind, we’ve compiled a list of free tools that help you check and refine the most crucial elements of your email. Check them out:

Omnichannel Overlooks This Crucial Aspect of the Customer Journey

Since entering the personalization space a few years ago and getting the chance to work with leading retailers across North America, we have noticed that many people talk about omnichannel marketing as though it automatically addresses the customer journey in a positive manner that benefits both customers and the retailers that serve them. This view is not entirely correct.

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