Why the Brick-and-Mortar Store Is Thriving in the Digital Age

Despite the proliferation of online shopping over the past few years, the brick-and-mortar store remains a vital component of the retail landscape. It’s the preferred point of purchase for most people. And while e-commerce continues to report impressive growth, that growth is slowing. Meanwhile, brick-and-mortar still commands the vast majority of retail sales and is likely to continue to do so. However, the line between in-store and online shopping is blurring. In many ways, digital channels compliment the brick-and-mortar store rather than compete with it. Technology facilitates this relationship and personalization can help to drive in-store as well as online sales.

Drive Cross-Sells and Upsells with Data-Driven Email Marketing

Email is rightly considered an essential retention channel. If you’ve won the customer over enough to get their email address, it only makes sense to keep them. But email marketing can be used to do more than just retain customers. It can be used to drive upsells and cross-sells, and build lifetime value through data-driven, personalized outreach.

Do You Know These 4 Types of Personalized Marketing?

If you’re considering implementing a personalization system in your marketing organization or expanding upon your existing infrastructure, you should know your options. Just as one-size-fits all marketing doesn’t adequately address the needs of individual customers, a one-size-fits all approach to personalization isn’t optimal for marketers. In this article, we lay out the major approaches and offer some advice for selecting the right one for you.

Why Email Marketing Workflows Are Not Customer Journeys

Email marketing workflows that are used in various marketing solutions like HubSpot or Salesforce Marketing Cloud (formerly known as ExactTarget) are often confused with customer journeys. However, workflows and customer journeys are not the same thing. As will be shown below, workflows and customer journeys share a similar relationship to that of landscapes and maps. The former exists whether or not you map it, while the latter seeks to describe the former. Appreciating this distinction is useful for marketers who want to engage customers in ways that are more in tune with their preferences.

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