“The grass is always greener.” The saying applies to many situations in life and marketing is no exception. Today, there’s so much […]
If you’ve attended retail conferences over the past few years, you’ve undoubtedly walked away knowing ‘omnichannel’ was on just about every retailer’s […]
We all know the feeling of being overwhelmed by the sheer amount of emails in our inboxes begging to be opened. A […]
Every spring, as we emerge from the cold and darkness of the winter and start enjoying the longer days and warmer temperatures, […]
If you read our last blog post or the results of our recent survey, you know that the pressure is on for […]
Some may call email the little engine that could – while it’s a long-established channel, it keeps chugging along, picking up steam […]
Imagine walking into a grocery store to do your weekly shopping only to find that shopping carts were not available. No, they […]
In less than two weeks, retailers from across the country including Staples, Walmart, Neiman Marcus and The Gap, will meet in sunny […]
In Internet Retailer’s 2016 Digital Marketing Survey, more than 38 percent of online retailers cited email as the channel that gave them the best return on their marketing investments – beating out mobile apps, paid search and even social media by more than double. A 2015 survey by eMarketer reported that email drives 10 to 25 percent of most companies’ revenues.
A long-time customer of ours came to us with a challenge. This well-known apparel retailer wanted to expand their business by reaching a younger demographic via targeted emails.
Nailing the perfect marketing email can be an elusive task. From copy to images to deliverability, there is a lot to cover! With this in mind, we’ve compiled a list of free tools that help you check and refine the most crucial elements of your email. Check them out:
Since entering the personalization space a few years ago and getting the chance to work with leading retailers across North America, we have noticed that many people talk about omnichannel marketing as though it automatically addresses the customer journey in a positive manner that benefits both customers and the retailers that serve them. This view is not entirely correct.