• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Coherent Path granted patent for our predictive customer journey mapping technology. Learn more→
Coherent Path Logo

Coherent Path

Personalized Email Diet For Every Customer's Tastes

  • SOLUTIONS
  • Why Coherent Path
  • RESOURCES
  • EVENTS
  • REQUEST A DEMO

TRADER-Coherent Path Partnership Featured in Yahoo! Finance

August 16, 2016 by admin

TRADER Corporation (also known as autoTrader) was recently featured in Yahoo! Finance for its exclusive partnership with data-science pioneer Coherent Path, which is applying predictive analytics and customer journey insights to drive value for TRADER dealers, advertisers and consumers.

Characterized by indecision and the exploration of numerous makes and models, the car buying journey is complex. Coherent Path identifies where each customer is in his or her journey to deliver better ad performance for the company.

40% Better Ad Performance

Coherent Path’s customer journey insights allow the advertise to put the right ad in front of the consumer at the right point in their journey to influence their buying decision. This has produced 40% better ad performance in initial runs.

“autoTRADER.ca sits atop an incredible asset – a digital record of most of the car buying journeys in Canada ,” said James Glover , Chief Executive Officer at Coherent Path. “We’re proud to partner with TRADER to turn that asset into significant value for its customers and for the end consumers.”

Read the entire press release…

Tag iconEmail Marketing

Primary Sidebar

Need some Coherent Thoughts in your life?

Read More

  • In the News
  • Press Releases
  • Coherent Thoughts Blog

Recent Posts

  • Coherent Thoughts: Chad S. White
  • Coherent Thoughts: Alex Chepovetsky
  • Coherent Thoughts: Mark Emond
  • How Should Retailers Adjust Their Holiday Marketing Plans?
  • How Does Standardizing Your Email Template Enable Effective Personalization?

Tags

Email Marketing Loyalty Marketing Marketing Analytics Personalization

Footer

Coherent Path Logo
  • Solutions
  • Resources
  • In The News
  • Blog
  • About Us
  • Clients & Partners
  • Careers
  • Contact Us

Send our Coherent Thoughts newsletter directly to your inbox.

  • Email
  • Facebook
  • LinkedIn
  • Twitter

© 2021 Coherent Path | Privacy Policy

We use cookies to improve your experience. By browsing our website or closing this notice, you agree to our use of cookies. Find out more about our Privacy Policy.Accept