We evaluated the email programs of 100 top retailers to understand how they are treating their new customers compared to their other email subscribers.
We explored the amount of email personalization being offered to new purchasers vs. non-purchasers, and found that 62% of the time retailers send the exact same email on the same day to the purchaser and non-purchaser.
Download the study to find more insights into the top retailer’s email programs.
What you’ll learn:
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