Personalization Archives

January 7, 2020

Upgrade Your Personalized Marketing Strategy by Reducing Email Promotions

Every customer loved to be surprised by a special promotion now and then — especially when it offers a discount on an item they’d already been

December 19, 2019

Today’s digital marketing initiatives are fragmented across a broader range of channels than ever before. In addition to established digital channels

November 29, 2019

Every single individual in the world is just that: An individual. That means they have unique interests, enjoy partaking in them at different times

October 24, 2019

In what ways can raw data contribute to improved customer engagement? The trick is figuring out how to get the most out of it. Merely having that

October 21, 2019

Chicago | October 2019 Spark Brand Loyalty Using Human Nature & Numbers The Chicago Peer Forum was held at the Museum of Science and Industry,

October 21, 2019

Coherent Path provides first-class support for the Gmail Promotions Tab, handling all the annotations needed to promote an email or offer while

October 2, 2019

Every experienced marketer has worked with a range of email automation platforms — from the simple to the seemingly advanced. Most of these email

August 14, 2019

This May, email service provider Yes Marketing announced they were ending support for their Yesmail platform. They’re far from the only service

July 3, 2019

Boston | June 2019 How to Drive Customer Obsession with Email Sometimes the best way to formulate a clear email personalization strategy is to see

May 17, 2019

What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the