Personalization

Brands are more than what they sell. Building a strong brand identity starts with letting customers know who you are and how you take care of your

Dieticians need to know their client to come up with the best diet for that person. Many factors feed into how they create a diet: price, medical

Sometimes, gender is a helpful indicator of what type of content a consumer would be interested in. If your customer is a woman, often it makes sense

From supply chain issues to store capacity limits, lockdowns to increased protective measures, retailers have had to overcome a lot of obstacles in

Retention is a hot topic as we move toward a post-COVID world. With many retailers gaining customers over the past 14 months due to consumers flocking

Why is email automation so challenging for marketers? It could be the lack of control or the belief that automated email campaigns are less personal

According to industry experts, you’re 14 times more likely to sell to an existing customer than acquire a new one. It also costs five times less to

Over the past year, the importance of leveraging graphics and images in email has increased. Since email is a channel that retailers can use to