Personalization

What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the

Sooner or later, every email marketer faces the challenge of scaling up a campaign while maintaining personalization. Many marketers continue to

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the

We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson? It’s not as often as you’d like, but every once