Personalization

This May, email service provider Yes Marketing announced they were ending support for their Yesmail platform. They’re far from the only service

What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the

Sooner or later, every email marketer faces the challenge of scaling up a campaign while maintaining personalization. Many marketers continue to

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the