What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the
How Email Templating Languages Help Create Scalable Automated Campaigns
Sooner or later, every email marketer faces the challenge of scaling up a campaign while maintaining personalization. Many marketers continue to
NYC Peer Forum Recap: How Retailers Are Moving to Dynamic, Curated Email
New York City | March 2019 Keeping Your Brand in the Driver's Seat of Email PersonalizationWhen it comes to delivering personalized, customized
Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the
Insights for Email Marketers: Why Do Catalogs Go on the Coffee Table While Emails Go to Spam?
Amazon created a print catalog for the holidays without a single price listed for any products. And no, it wasn’t a mistake.This seems a bit
San Francisco Peer Forum Recap: Insights on Making Email Personalization Work
San Francisco | October 2018 Calculate, Defend & Promote the Value of Your Email ProgramWhen your email list has millions of subscribers,
Discover the Patterns Behind Successful Email Campaigns [ebook]
Remember the last time you picked up on a pattern in somebody’s behavior? Maybe you realized that a certain colleague is always late — or that a
Why Your Customer’s Reality is the Only Reality that Matters
Believe it or not, the 2018 holiday season is already right around the corner. Any day now, malls and stores across the country will be filling up
Is Your Personalization Strategy Missing How To Be Personal?
We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson? It’s not as often as you’d like, but every once
The Sweater Experiment: Testing the Limits of Segmentation
Every marketer is constantly on the lookout for new ways of understanding their audience. The better you understand what your customers want next, the