In what ways can raw data contribute to improved customer engagement? The trick is figuring out how to get the most out of it. Merely having that
Chicago Peer Forum Recap: Turning Email Into an Innovation-Leading Channel
Chicago | October 2019 Spark Brand Loyalty Using Human Nature & NumbersThe Chicago Peer Forum was held at the Museum of Science and Industry,
Utilizing Gmail’s Promotional Tab
Coherent Path provides first-class support for the Gmail Promotions Tab, handling all the annotations needed to promote an email or offer while
Why Coherent Path’s New Patent Represents a Quantum Leap Forward in Email Marketing Technology
Every experienced marketer has worked with a range of email automation platforms — from the simple to the seemingly advanced.Most of these email
Why You Should Use Email for Dialogue, Not Just Delivery
This May, email service provider Yes Marketing announced they were ending support for their Yesmail platform. They’re far from the only service
Boston Peer Forum Recap: Getting Maximum Impact from Your Brand’s Email Personalization Strategy
Boston | June 2019 How to Drive Customer Obsession with EmailSometimes the best way to formulate a clear email personalization strategy is to see
How Email Can Help You Stand Out from DTC Brands
What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the
How Email Templating Languages Help Create Scalable Automated Campaigns
Sooner or later, every email marketer faces the challenge of scaling up a campaign while maintaining personalization. Many marketers continue to
NYC Peer Forum Recap: How Retailers Are Moving to Dynamic, Curated Email
New York City | March 2019 Keeping Your Brand in the Driver's Seat of Email PersonalizationWhen it comes to delivering personalized, customized
Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the