According to industry experts, you’re 14 times more likely to sell to an existing customer than acquire a new one. It also costs five times less to
Coherent Thoughts: Jim Casale
Over the past year, the importance of leveraging graphics and images in email has increased. Since email is a channel that retailers can use to
Coherent Thoughts: Kyle Fugere, Head of Dunnhumby Labs
In this episode of Coherent Thoughts, James Glover speaks with dunnhumby’s Kyle Fugere about the changing grocery retail landscape. Kyle Fugere is the
Campaigning Through Crisis: How Email Can Demonstrate Personalized Compassion in Uncertain Times
The whole world seems to have turned upside down over the past few weeks. Every morning, we wake up to news bulletins about tighter travel
Why Individualized Journeys Are the Next Step in Content Personalization
What’s the number-one factor that distinguishes a successful email campaign from an underperforming flop? It’s not the percentage of promotional
3 Ways Personalized Email Content Boosts your Marketing ROI and Customer Engagement
As we had previously covered in our recent article, Standout Email Marketing Stats of 2019, an incredible 293.6 billion emails were sent and received
How to Craft a Personalized Email Campaign That Stays True to Your Brand’s Voice
The bigger your audience grows, the more challenging personalization becomes. Back when your business was just starting out, you might’ve had time
Upgrade Your Personalized Marketing Strategy by Reducing Email Promotions
Every customer loved to be surprised by a special promotion now and then — especially when it offers a discount on an item they’d already been
How Dynamic Content Can Improve Your Email Engagement
Many of even the most experienced email marketers struggle to maximize target audience engagement, and much of that hardship stems from not being able
How Intelligent Email Automation Can Enhance Your Email Marketing Strategy
Today’s digital marketing initiatives are fragmented across a broader range of channels than ever before. In addition to established digital channels