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February 11, 2022

Supply Chain Crises Shouldn’t Cut Email Marketing Spend

It's in the news and off the shelves - global supply chain issues have left crucial, everyday products unfinished, and increased prices past the point

November 25, 2021

A Deep Dive into Apple’s MPP – NYC Retail Peer Forum 2021

Sharing keys to success in a cutthroat retail industry may seem counterintuitive, but it's the best way to progress and stay competitive. It's how the

September 30, 2021

Coherent Thoughts – Jay Shemenski, Senior Lead of Global Brand Marketing at Under Armour Basketball

Brand building is a topic that we've delved into in past episodes. But one thing we've rarely had the chance to do is look at brand building from the

September 13, 2021

The Golden Rule of Email Marketing

Do unto others as you would have them do unto you. The "Golden Rule" of retail marketing is the same as in regular, everyday life - treat others

September 2, 2021

Coherent Thoughts – Bob Phibbs, the Retail Doctor

In many aspects of life, it's key to ensure that the foundation is laid before advancing to more advanced steps. Retail is no different. To unlock

August 26, 2021

Three Essential Steps to Increase Email Campaign Relevance

Creating relevant email campaigns is an ongoing struggle for marketers.  Every customer is on a journey, and marketers guide them toward their

August 19, 2021

Coherent Thoughts – Mark Demeny

How much content is enough?  How do you know which content is worth creating? Marketers are often faced with the challenges that come with these

August 5, 2021

Coherent Thoughts – Jed Schneiderman

Your brand should be much more than your catalog.  Part of building a retail brand that resonates is tying an experience or identity to the

July 13, 2021

How a Top U.S. Retailer Increased Email Marketing Conversions by Over 11%

The following information is included in Coherent Path’s Email Marketing Insights Report. Get the free eBook here. Most of your email list is either

July 8, 2021

Coherent Thoughts – Michael LeBlanc, The Voice of Retail

Brands are more than what they sell. Building a strong brand identity starts with letting customers know who you are and how you take care of your

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Recent Posts

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