Boston | October 2017 Staples on Email Marketing As marketing professionals, there’s no better way to hone your craft than by talking to your peers
‘Arrogance Over Insights’: Confessions of a Digital Marketer
We recently sat down with a friend and former Coherent Path user, who has had an incredible career in marketing, where he’s focused on driving
The Email Engagement Grader Is Making Headlines!
Since releasing our RSR Email Effectiveness Study last month, we’ve had some great discussions about the health of retailers’ email programs and the
Male vs. Female: When it comes to email marketing, does gender matter?
The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided
Does Your Email Marketing Program Make the Grade?
Marketing channels have changed dramatically over the past twenty years. In the 1990s, print and broadcast ads were dominant marketing channels, along
What We Learned from Shop.org 2017
Shop.org continues to attract the top brands, marketers and techies to its annual event with presentations and discussions around the newest tech
Is Marketing Personalization Bad for Business?
Today, “You may also like” recommendations are pretty standard forms of marketing personalization. Wildly common in online retail, we are also seeing
Creating a Personalized – Not Personified – Customer Experience
Emily is 32 years old. She is a white female with a college degree and works in a law firm, making approximately $90,000 a year. She lives in Seattle
Too Hung Up on Holidays?
It feels like summer just started, yet here we are – already planning for the kids’ return to school. Gone are the days of sleeping in and lazily
3 Things Every Retailer Can Learn From Email Test Sends
In the age of the customer, personalization has become critical to retail marketing success. Email personalization, specifically, has proved