Wayfair understands that making shoppers’ homes a happy place starts in the inbox. Like many large retailers without physical locations, Wayfair
NYC Peer Forum Recap: The Discount Dilemma
New York | April 2018The Discount Dilemma: Do Your Customers Love You, or Your Discounts? It’s no secret that the retail landscape has changed
Don’t Fear the ‘Unsubscribe’ – It’s ‘Undeliverable’ You Need to Worry About
As a consumer today, getting more emails than you can keep up with is more often than not the status quo. In fact, one of your daily rituals likely
Are You Creating Discount-Dependent Shoppers?
Discounts and promotions are a tricky thing in retail. Offer them once and many consumers will wait for your next promotion before making another
How 100 Top Retailers Are Engaging New Shoppers With Email [Infographic]
Ever wondered if top retailers personalized their emails to new shoppers vs. their other email subscribers? We did. So we put on our shopping shoes
The First 45: How Retailers Use Email to Engage New Customers [New Study]
Retailers work relentlessly to acquire new customers, with carefully timed emails, curated content and maintaining the right frequency, but what
The New Year is Here—Retail Technology Trends That Matter In 2018
A Q&A with Coherent Path Co-Founder & CEO James Glover From artificial intelligence (AI) and machine learning to augmented reality (AR) and
Of Divas and Data: How Mariah Carey & Private Planes Are Making Your Data Messy
There’s been a lot of talk about the future of personalization in email and, while there are many approaches to personalization, one thing is for
Why Marketers Should Own, Not Rent
While apartment hopping in my twenties, my parents often lectured me about the value of owning property versus renting. Why, they’d ask, was I paying
Why Smart Segmentation is Actually Individualization
Segmenting, in its most basic implementation for email marketing, is the separation of a group of customers with different needs into subgroups of