Chicago | October 2019 Spark Brand Loyalty Using Human Nature & NumbersThe Chicago Peer Forum was held at the Museum of Science and Industry,
Why Coherent Path’s New Patent Represents a Quantum Leap Forward in Email Marketing Technology
Every experienced marketer has worked with a range of email automation platforms — from the simple to the seemingly advanced.Most of these email
Boston Peer Forum Recap: Getting Maximum Impact from Your Brand’s Email Personalization Strategy
Boston | June 2019 How to Drive Customer Obsession with EmailSometimes the best way to formulate a clear email personalization strategy is to see
NYC Peer Forum Recap: How Retailers Are Moving to Dynamic, Curated Email
New York City | March 2019 Keeping Your Brand in the Driver's Seat of Email PersonalizationWhen it comes to delivering personalized, customized
San Francisco Peer Forum Recap: Insights on Making Email Personalization Work
San Francisco | October 2018 Calculate, Defend & Promote the Value of Your Email ProgramWhen your email list has millions of subscribers,
Discover the Patterns Behind Successful Email Campaigns [ebook]
Remember the last time you picked up on a pattern in somebody’s behavior? Maybe you realized that a certain colleague is always late — or that a
The Sweater Experiment: Testing the Limits of Segmentation
Every marketer is constantly on the lookout for new ways of understanding their audience. The better you understand what your customers want next, the
When is a Lower Email Conversion Rate Better?
A full 90 percent of retailers see email as important for achieving their goals – no surprise, since email accounted for nearly 20 percent of all
Three Ways for Retailers to Improve Their Email Marketing Campaigns
With a 4,400 percent ROI – that is $44 for every $1 spent – it’s no surprise that many retailers view email marketing as a central part of their
Three Ways for Retailers to Leverage Existing Tech Investments
It’s vital for retailers to stay on top of technology trends. Understanding how emerging tech like Augmented Reality (AR) and Virtual Reality (VR)