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Marketing Analytics

Chicago Peer Forum - Email Innovation

October 21, 2019

Chicago Peer Forum Recap: Turning Email Into an Innovation-Leading Channel

Chicago | October 2019 Spark Brand Loyalty Using Human Nature & Numbers The Chicago Peer Forum was held at the Museum of Science and Industry,

October 2, 2019

Why Coherent Path’s New Patent Represents a Quantum Leap Forward in Email Marketing Technology

Every experienced marketer has worked with a range of email automation platforms — from the simple to the seemingly advanced. Most of these email

Boston Peer Forum Fairmont Copley Plaza | Coherent Path

July 3, 2019

Boston Peer Forum Recap: Getting Maximum Impact from Your Brand’s Email Personalization Strategy

Boston | June 2019 How to Drive Customer Obsession with Email Sometimes the best way to formulate a clear email personalization strategy is to see

New York City Peer Forum March 2019 | Coherent Path

March 20, 2019

NYC Peer Forum Recap: How Retailers Are Moving to Dynamic Email Content

New York City | March 2019 Keeping Your Brand in the Driver's Seat of Email Personalization When it comes to delivering personalized, customized

San Francisco Peer Forum | Coherent Path

December 4, 2018

San Francisco Peer Forum Recap: Insights on Making Email Personalization Work

San Francisco | October 2018 Calculate, Defend & Promote the Value of Your Email Program When your email list has millions of subscribers,

Adventures in email marketing | Successful email campaigns | Coherent Path

November 13, 2018

Discover the Patterns Behind Successful Email Campaigns [ebook]

Remember the last time you picked up on a pattern in somebody’s behavior? Maybe you realized that a certain colleague is always late — or that a

limits of segmentation

September 6, 2018

The Sweater Experiment: Testing the Limits of Segmentation

Every marketer is constantly on the lookout for new ways of understanding their audience. The better you understand what your customers want next, the

email conversion rate

July 30, 2018

When is a Lower Email Conversion Rate Better?

A full 90 percent of retailers see email as important for achieving their goals – no surprise, since email accounted for nearly 20 percent of all

retailers improve email marketing campaigns

July 10, 2018

Three Ways for Retailers to Improve Their Email Marketing Strategy

With a 4,400 percent ROI – that is $44 for every $1 spent – it’s no surprise that many retailers view email marketing as a central part of their

leverage retailer's email campaigns

June 15, 2018

Three Ways for Retailers to Leverage Existing Tech Investments

It’s vital for retailers to stay on top of technology trends. Understanding how emerging tech like Augmented Reality (AR) and Virtual Reality (VR)

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