San Francisco | October 2018 Calculate, Defend & Promote the Value of Your Email Program When your email list has millions of subscribers,
Discover the Patterns Behind Successful Email Campaigns [ebook]
Remember the last time you picked up on a pattern in somebody’s behavior? Maybe you realized that a certain colleague is always late — or that a
The Sweater Experiment: Testing the Limits of Segmentation
Every marketer is constantly on the lookout for new ways of understanding their audience. The better you understand what your customers want next, the
When is a Lower Email Conversion Rate Better?
A full 90 percent of retailers see email as important for achieving their goals – no surprise, since email accounted for nearly 20 percent of all
Three Ways for Retailers to Improve Their Email Marketing Campaigns
With a 4,400 percent ROI – that is $44 for every $1 spent – it’s no surprise that many retailers view email marketing as a central part of their
Three Ways for Retailers to Leverage Existing Tech Investments
It’s vital for retailers to stay on top of technology trends. Understanding how emerging tech like Augmented Reality (AR) and Virtual Reality (VR)
Wayfair Makes Shoppers’ Inboxes a Happy Place
Wayfair understands that making shoppers’ homes a happy place starts in the inbox. Like many large retailers without physical locations, Wayfair
NYC Peer Forum: The Discount Dilemma
New York | April 2018 The Discount Dilemma: Do Your Customers Love You, or Your Discounts? It’s no secret that the retail landscape has changed
Don’t Fear the ‘Unsubscribe’ – It’s ‘Undeliverable’ You Need to Worry About
As a consumer today, getting more emails than you can keep up with is more often than not the status quo. In fact, one of your daily rituals likely
Are You Creating Discount-Dependent Shoppers?
Discounts and promotions are a tricky thing in retail. Offer them once and many consumers will wait for your next promotion before making another