Ever wondered if top retailers personalized their emails to new shoppers vs. their other email subscribers? We did. So we put on our shopping shoes
The First 45: How Retailers Use Email to Engage New Customers [New Study]
Retailers work relentlessly to acquire new customers, with carefully timed emails, curated content and maintaining the right frequency, but what
Taking a Page from the Personal Shopper Handbook
Customers are moving through the marketing funnel faster than ever before, and in order to build long-term customer relationships, digital marketers
Boston Peer Forum Recap: Staples on Email Marketing
Boston | October 2017 Staples on Email Marketing As marketing professionals, there’s no better way to hone your craft than by talking to your peers
Make Holiday Emails Memorable!
It goes without question that the holiday season is the most important season of the year for retailers, and this year is no exception. The National
The Email Engagement Grader Is Making Headlines!
Since releasing our RSR Email Effectiveness Study last month, we’ve had some great discussions about the health of retailers’ email programs and the
Does Your Email Marketing Program Make the Grade?
Marketing channels have changed dramatically over the past twenty years. In the 1990s, print and broadcast ads were dominant marketing channels, along
What Michael Pollan Can Teach Us About Email Marketing
“What’s for dinner?” It’s the simple question that begins American author Michael Pollan’s famed book, "The Omnivore's Dilemma," and a seemingly
Creating a Personalized – Not Personified – Customer Experience
Emily is 32 years old. She is a white female with a college degree and works in a law firm, making approximately $90,000 a year. She lives in Seattle
Age Matters—Generational Marketing from Baby Boomers to GenZ
Every year we see countless studies pinning generation against generation as researchers and retailers alike try to uncover the cultural differences