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Loyalty Marketing

Engaging new shoppers with email

March 21, 2018

How 100 Top Retailers Are Engaging New Shoppers With Email [Infographic]

Ever wondered if top retailers personalized their emails to new shoppers vs. their other email subscribers? We did. So we put on our shopping shoes

how retailers use email to engage new customers

March 19, 2018

The First 45: How Retailers Use Email to Engage New Customers [New Study]

Retailers work relentlessly to acquire new customers, with carefully timed emails, curated content and maintaining the right frequency, but what

Personal Shopper Personalization

March 7, 2018

Taking a Page from the Personal Shopper Handbook

Customers are moving through the marketing funnel faster than ever before, and in order to build long-term customer relationships, digital marketers

Boston Peer Forum | Coherent Path

December 11, 2017

Boston Peer Forum Recap: Staples on Email Marketing

Boston | October 2017 Staples on Email Marketing As marketing professionals, there’s no better way to hone your craft than by talking to your peers

Make Holiday Emails Memorable | Memorable Email Campaigns

December 5, 2017

Make Holiday Emails Memorable!

It goes without question that the holiday season is the most important season of the year for retailers, and this year is no exception. The National

The Email Engagement Grader Is Making Headlines!

November 13, 2017

The Email Engagement Grader Is Making Headlines!

Since releasing our RSR Email Effectiveness Study last month, we’ve had some great discussions about the health of retailers’ email programs and the

Does Your Email Marketing Program Make the Grade | Coherent Path

October 24, 2017

Does Your Email Marketing Program Make the Grade?

Marketing channels have changed dramatically over the past twenty years. In the 1990s, print and broadcast ads were dominant marketing channels, along

What Michael Pollan Can Teach Us About Email Marketing

October 10, 2017

What Michael Pollan Can Teach Us About Email Marketing

“What’s for dinner?” It’s the simple question that begins American author Michael Pollan’s famed book, "The Omnivore's Dilemma," and a seemingly

Creating a Personalized Customer Experience

September 11, 2017

Creating a Personalized – Not Personified – Customer Experience

Emily is 32 years old. She is a white female with a college degree and works in a law firm, making approximately $90,000 a year. She lives in Seattle

Generational Marketing from Baby Boomers to GenZ

August 31, 2017

Age Matters—Generational Marketing from Baby Boomers to GenZ

Every year we see countless studies pinning generation against generation as researchers and retailers alike try to uncover the cultural differences

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Recent Posts

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