RSR Study

RSR Study: measuring email’s effectiveness

RSR and Coherent Path set out to discover the general practices that can make or break a retailer’s email strategy. By analyzing nearly 140 retailers on the Internet Retailer Top 500 list, we explored specific elements of emails that could be measured objectively to identify the places where retailers are over- and under- investing in their subscriber list, and ultimately leaving money on the table.

Download the study to learn how email frequency, catalog exposure and email content impact your email success, which areas top retailers are excelling and falling behind in, and how to improve your email program today.

Download the Study