Retail Peer Forum Series

request an Invite to join an upcoming event!

The Retail Peer Forum Series continues with a topic for all digital marketers:

“Calculate, Defend, and Promote the Value of Your Email Program”

Attribution models and measuring opens, clicks and conversions are well established in email marketing, yet they only measure a small part of the value. The half-day private, no cost events dive deeper into these questions:

  • How do you measure email’s impact on customer behavior in store? 
  • How much is an emailable customer worth? 
  • How do you measure the value of a single piece of creative? 
  • How do you quantify the value of increased engagement?

The Fall 2018 invitation-only forums are being held in New York and San Francisco.

Request your invite and join senior digital marketers from Fortune 500 retailers.