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Coherent Path

Personalized Email Diet For Every Customer's Tastes

Reports > 2018 Email Marketing Study
2018 EMAIL MARKETING STUDY

How Are Top Retailers Engaging New Customers with Emails?

Retail Email Marketing Study 2018 | Download | Coherent Path

We collected emails from 100 top retailers and evaluated the emails retailers sent to new customers vs. their other email subscribers. We also examined the current retail email marketing landscape for trends in email personalization, frequency, and optimization.

What you’ll learn in the Retail Email Marketing Study:

  • How retailers are personalizing emails to their new customers.
  • The email optimization techniques used by top retailers.
  • The amount of emails retailers are sending to their email subscribers.
  • Which retailers and verticals are outperforming others.

Download the study!