EMAIL MARKETER'S DILEMMA

How Email Marketers Are Facing More Pressure Than Ever

The Email Marketer's Dilemma Survey | Coherent Path

With ROI rates as high as 3000 percent email is proven to deliver the highest return, so it is easy to understand how retailers are under pressure to send more email.  We call this 'the email marketer's dilemma.' But rather than simply increasing email frequency and risk email fatigue, retail marketers need a better way to plan their email calendars – one that takes relevance – and your entire product catalog – into account.

We surveyed email marketers from top retailers to gain a better understanding of how they are currently planning and executing their email campaigns.

Key findings:

  • 65% of marketers feel pressure to send even more emails to boost revenue and drive awareness.
  • 57% of marketers reported sending three or more emails a week.
  • 76% of marketers rely heavily on email promotions to drive revenue.

Download the survey for the full results!