With ROI rates as high as 3000 percent email is proven to deliver the highest return, so it is easy to understand how retailers are under pressure to send more email. We call this 'the email marketer's dilemma.' But rather than simply increasing email frequency and risk email fatigue, retail marketers need a better way to plan their email calendars – one that takes relevance – and your entire product catalog – into account.
We surveyed email marketers from top retailers to gain a better understanding of how they are currently planning and executing their email campaigns.
Download the survey for the full results!