The Art of Email
Written by Franco Varriano.
Art is the application of human creative skill and imagination producing works to be appreciated primarily for their emotional power.
An email is a message distributed by electronic means from one computer user to one or more recipients via a network.
The art of email is simply the application of human creative skill to craft an emotionally powerful message distributed by electronic means from one computer to another via a network
But let’s not kid ourselves, we’re all very different. So crafting an emotionally powerful message might be quite a challenge, unless the message is uniquely crafted for the recipient. By emotionally powerful message, we are not talking about beautiful poems that will bring tears to your eyes, we are simply talking about a relevant message that engage the recipient. In other words, send emails people ♥️. If you can do that, you are on your way to mastery.
In the startup world, there is a common saying that says successful startups,build product people love. They do it by focusing on customers’ needs and iterating the product until they find product-market fit. With the right tools, a similar approach can be done with emails in order to discover what really works and segment your customers appropriately. Last week, we wrote To Email or Not to Email where we talked about the importance of crafting an concise email strategy.
Once you have the strategy, please, simply send emails people ♥️.
The rare team
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