It’s Not Too Late To Start a Black Friday & Cyber Monday Email Marketing Campaign
Written by Franco Varriano.
Contacts reengaged through Abandoned Cart Emails spend 55% more than the previous value of the cart when they return to the cart.
As the commerce world has transformed from having a traditional sales funnel to a purely online sales funnel, email marketers need to interact with individuals at different stages of the funnel, enticing them towards a purchase and brand loyalty. Prospects who sign up for your marketing or abandon their cart need to be nurtured all along to become loyal customers and repeat customer-evangelists. Merchants who understand this are reaping the financial rewards.
2. Introducing Automated Series
The Rare.io team has been working hard recently to release a huge feature update on automated mailouts. Rare.io has shifted from having one automated mailout made to having multiple mailouts in an Automated Series.
Using Rare.io’s Automated Series allows you to set up a series, or a drip, of automated emails triggered by customer and ecommerce events. Series Automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsell, evangelism, and additional purchases.
In a series, you set up multiple emails for an event trigger (prospect/customer welcome, abandon cart, post-purchase, etc) on a certain timeline. For example you can send a customer welcome 1 hour after purchase, 3 days after purchase, 12 days after purchase and then 30 days after purchase, filled with product recommendations and coupons that entice the customer to make another purchase in your store.
You can set mailouts in the series to send to customers only who have or have not converted from the campaigns yet, or simply have not opened. This makes sure you aren’t bothering the customers who have purchased more products from your email marketing.
3. Why Should You Use Email Automation?
INCREASE SALES: More emails from a certain trigger creates more opportunities to engage with interested buyers in a personal way, which leads to more sales and customer loyalty
BUILD TRUST: As people are exposed to a message more often, it becomes more familiar. Because of the way we work, more familiarity equals more brand awareness or loyalty.
SAVE TIME: Work smarter by automating your triggered mailouts, so it will run on autopilot while you do more important things.
PROLONG SALES FUNNEL: Maintain your prospect’s attention about your brand, while incentivizing them to become real paying customers.
4. Other Types of Automated Emails
There are many different types of customer or purchase triggers you can to set up an automated series on. At Rare, we give merchants a couple of presets to help guide them through making a series:
Using an abandoned cart automated series is key in ensuring that customer come back to complete their cart, maximizing revenues.
According to BI Intelligence, an estimated $4 trillion worth of merchandise will be abandoned annually in online shopping carts – and according to data from SeeWhy – about three in four shoppers who abandoned shopping carts say they plan to return to the retailer’s website or store to make a purchase.
That is a huge opportunity for merchants, but , most importantly, according to Marketing Sherpa, contacts reengaged through abandoned cart emails spend 55 percent more than the abandoned-cart total when they return to websites.
Merchants can set up multiple Rare mailouts to go out in an abandoned cart series, that first engages the customer once the cart is abandoned, and then follows up with emails that offer coupon codes to complete the purchase of these carts. You can set up the third and fourth mailouts in the series to go out to people who haven’t converted their checkout.
And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.