Predictive Analytics
And The Perfect Pitch
Written by Rob Lane.
1. Overview
You’ve heard a lot about the power of predictive analytics and targeted product recommendations—and you already have plenty of data about your customers.
You know what they purchased, when they purchased, and how much they spent in your store. You may have a post-conversion marketing plan in place to nurture your relationship with your existing customers. This plan might even include ideas about the products you should offer customers based on their profile and history.
But actually sending out those targeted product recommendations can be an arduous task. First, you need to define not only who you want to target and when, but exactly what recommendations you want include for each customer segment. You then need to build customized variations of your email to send to different groups of customers—no mean feat, considering how many customers you have, and how many different product recommendations result from their individual purchase histories (number of orders, products ordered, time between purchases, value of customer, etc.).
Given all the effort involved, even if you’re using dynamic content to send out product recommendations, you likely don’t have the time or resources to build out hundreds—or potentially thousands—of customer segments and email variations with individual recommendations. So although your email campaigns may be somewhat customized, they aren’t hyper-targeted to particular customers.
Here’s where rare.io does the heavy lifting for you. Using predictive analytics, we can define and dynamically insert unique product recommendations targeted to each and every customer within your segment or list of customers, without the pain of analyzing the data and building an individualized email for every recipient.
All you need to do is define specific segments or groups of customers who will receive your emails, build out your overall mailout content, and include placeholders where you want product recommendations to appear. Then rare.io takes over.
At the time of delivery, rare.io automatically analyzes your store data to insert real-time recommended purchases, specific to each contact on your list, into your template. That means that every individual customer receives relevant, customized recommendations, without exhausting your creative resources.
2. What’s Next?
Rare.io makes it easy to start using automated email campaigns for common challenges like: Welcome Series, Abandoned Carts, Order Follow-up emails and more! You can learn more about our powerful email marketing automation features here or go ahead and get started right away by using Rare.io for FREE.
And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.
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