Grow Your Sales
With Email Markeintg
Written by Franco Varriano.
1. Overview
Most of us agree by now that email marketing plays a significant role in an online store’s success. It is a cost effective way to communicate with customers and showcase new products. If you don’t reap the rewards of email marketing, your customer acquisition costs will jump through the roof as you will have to find new mediums to reach customers. Since we want you to win the inbox game, today we will explore actionable strategies that grow sales through emails.
2. Personalization & Segmentation
In the world of email marketing, marketers who take advantage of segmentation, and do it well, are reaping higher click-through rates, better deliverability, and generating more revenue from their email sends than their non-segmenting counterparts. Most email marketing software allows you to fine-tune your audience and tailor your campaigns accordingly. This is the easiest first step to send relevant emails. Once the first step is achieved, personalization becomes easier as you can focus your message for the right audience.
3. Offer Incentives
Give customers a reason to take action. An incentive does not necessarily have to be a discount, you can always create some sense of emergency or offer free content. The key here is to give before you take. Your incentives can also be the main call-to-action of the email which means it has to be clear and visible within seconds of opening the email. According to E-consultancy, 23% of customers abandon carts on purpose in order to receive coupons. Make the job easy for yourself, give creative incentives to trigger the purchase right away.
4. Don’t Spam
Every time you appear in your customer’s inbox, you build a reputation. An easy strategy to build a positive reputation is to send good but scarce emails. There is no magic formula on how often you should email your customers, but your email should be their inbox highlight of the day. Consistency is an effective tactic to train your customers to expect something special on specific days.
By staying constant to your email deliverability schedule, your customers associate certain days of the week with your emails. Which leads to positive expectations, hence more engagement. Too much repetition can lead to negative expectation as customers perceive your emails as spam and look for ways to unsubscribe. Be the highlight of the inbox by creating positive expectation through consistency.
5. Build Creative Subject Lines
Like we stated before, your subject line is the first point of contact your email has with customers. Make it amazing and your audience will look forward to it as it relates to the email content in creative ways. Need some help crafting amazing subject lines? Check out Easy Breezy Subject Lines for an easy subject line formula. We’ve been advising our reader to include the main offer in the subject line because of the incentive principle. The subject line is the first win you need to grow your sales with email marketing.
6. Engaging Design
Design still matters and beautiful emails win. Your email design has to be good enough to delight customers and convey your message. We recommend to make it a quick read. Your email design should pass the scrolling test – basically how many times the reader has to scroll to finish the email on a mobile device. More than 3 times might be too much (there are always exceptions) as readers are usually trying to get through their emails as fast as possible.
7. Data Analytics
By analyzing your results, you can see what is working for you and what is not. Most email marketing software comes with some A/B testing tools that enables you to experiment. You should leverage those tools to find the sweet spot that works for your brand and product in order to optimize the rewards. Like Ralph Waldo Emerson said: “ The more experiments you make, the better”.
8. Conclusion
Don’t be boring. Send emails you would love to read. People like to buy, but don’t like being sold too. Your sales focused email might turn people off. Like we said earlier, you want to create a positive association between the mind of customers and your email. Send cool emails that delight readers and engage with them.
Use those tips and watch your sales grow with email marketing. You can thank us later.
Rare.io makes it easy to start using automated email campaigns for common challenges like: Welcome Series, Abandoned Carts, Order Follow-up emails and more! You can learn more about our powerful email marketing automation features here or go ahead and get started right away by using Rare.io for FREE.
And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.
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