Capture The Spirit of
The Holidays With Rare Email
Written by Franco Varriano.
If you’re like most online retailers, your holiday marketing campaigns are well underway. Black Friday and Cyber Monday are less than a month away, and Christmas isn’t much further behind. If that makes you a little light-headed, fear not – there is time to win your share of holiday sales.
Using a variety of online marketing campaigns to drive those holiday sales is always smart, but we think it’s important to pay special attention to your email campaigns. As we’ve said before, and will continue to say, email is the most personal form of digital marketing available. If there was ever a time to send something personal, it’s the holidays.
2. The Holidays Are Personal
While we often get lost in the commercial aspect of the holidays, this time of year is highly personal to many of your customers. Gifts are picked out with care, with people hoping to find the “perfect” gift – one that says “I picked this out just for you.”
Your email campaigns should have that same element of personalization to them. The “perfect” email speaks directly to the recipient, and offers something that is just for them. The products in the email capture their attention and make them feel good about the sender – you! It also makes them want to take action.
3. The “Perfect” Email
If you’re already a Rare customer you know this level of personalization can be accomplished with ease. If you have yet to try Rare, now is the time.
We’ve made it incredibly easy to use – in fact you can be sending your first, highly personalized email campaign the same day you get started.
Reasons Clothing became a Rare.io customer just over a month ago and here’s what they had to say:
“This is an incredible app, I am so happy I discovered this service. From day one we were able to generate additional revenue and capitalize on sales leads we never knew existed.”
4. How Rare.io Does It
Rare analyzes your customer purchase history to look for relationships between customers and products, and filters out the common purchases (purchases that are typical across your store but not necessarily related to product X).
100% of the customer base and 100% of transactions are analyzed when generating relationships, resulting in personalized recommendations that go far beyond your typical cross-sell recommendations.
Our analysis allows you to send automated, event-based mailouts. You’ll never forget to follow up with new customers at just the right time to keep them in the buying cycle, or re-engage with idle customers and churned customers to remind them why they once purchased from you.
5. Create Beautiful Emails Effortlessly
Our Drag-and-Drop Email Designer helps you quickly build fully responsive email without having to fuss with code. It just works! Product recommendations are inserted at the time the email is sent out, and if that’s not enough Rare also sends the email to each recipient at the time they are most likely to open it.
So to sum up – Rare gives you the ability to send email with highly personalized recommendations at just the right time, catching the recipient when they are most likely to engage with your email.
Again, there is still time to reach current and potential customers with Rare email if you get started today. Send personal email that’s fitting of the personal nature of holiday gift-giving.
6. A Special Word To Rare.io Customers
You’re already using Rare and we couldn’t be happier. Our advice to you is don’t change the nature of your email marketing just because the holidays are here.
Continue to nurture the relationships you’ve already developed with your customers via Rare email and you’ll have an advantage over stores that are blasting a generic message to everyone on their mailing list.
We see evidence of your success every day. Thank you for being a customer, and here’s to a successful holiday season.
If you’re an ecommerce merchant and don’t have automated email marketing campaigns setup for your store, you’re losing money. Right now.
Rare.io makes it easy to start using automated email campaigns for common challenges like: Welcome Series, Abandoned Carts, Order Follow-up emails and more! You can learn more about our powerful email marketing automation features here or go ahead and get started right away by using Rare.io for FREE.
And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.