The Purchaser Experience

 

How do Retailers Treat New Customers?




 

Personalizing the Purchaser Experience

We purchased products from 100 top retailers to evaluate the number and types of emails that retailers sent to new customers within the first 45 days of their purchase vs. their emails to email subscribers who have not purchased.
 
We surprisingly found that most retailers were not using information about our purchase in the emails they were sending to us. In fact, it seemed like most of our emails were the same emails going to email subscribers who have not purchased.
 
The good news? Since so many retailers are missing the mark on personalizing their emails to new customers, any retailer who is optimizing The Purchase Experience will be far ahead of the competition.  To learn where your company’s email campaigns are succeeding or missing the mark, request your score today.  

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Email Marketing Study

By purchasing products from 100 top retailers, we evaluated the amount of personalization in retailers’ emails to new customers within the first 45 days of their purchase vs. their emails to subscribers who have not purchased. Download the study to learn which retailers and verticals are outperforming others.

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