How Bergdorf Goodman Reimagined Email Marketing

Learn the steps Katie Roberts, Brand Marketing Manager at Bergdorf Goodman, took to better connect with their email customers and fundamentally transform Bergdorf's email marketing culture. You’ll also hear how they gained efficiencies and streamlined processes, while forging deeper high-value relationships with millions of customers.

Convert your Customers into Brand Fanatics with Email

Shar VanBoskirk, VP, Principal Analyst serving CMO professionals at Forrester, will present a deep-dive analysis of how email can be used to drive customer engagement. She’ll share why you should approach email not as an ATM, but as a way for you to inspire your customers and transform them into your brand champions. 

Let’s Get Personal: Going Beyond Promotions for Bigger Revenue

Find out how to awaken your email customers with a diet of relevant, personalized content, instead of promotions, in this dialogue with Greg Leibon, Dartmouth College Ph.D. in Mathematics. Using real-world data gathered from thousands of customer interactions, Greg will show how you can improve your brand’s margins while balancing short-term revenue with long-term customer value.

Andaz 5th Avenue
485 5^th Avenue
Studio 1
New York, NY 10017
Map

Studio 1 is located on the second level.

The Peer Forum Series provides a one-of-a-kind opportunity to discuss your toughest marketing challenges with an elite group of marketing executives, industry influencers, and email personalization gurus.

Unlike a large conference, these events are intimate and invitation-only — and they’re designed to encourage your participation and answer your questions. Leading-edge experts from brands like Wayfair, Gap, Sephora, Macy’s, and Home Depot will be there, learning from the latest data and networking with marketers like you.