How to Turn your Average Email Customers into Fanatics - Without Promotions

Andaz 5th Avenue Hotel, New York City  |  March 12, 2020

Network. Learn. Advance.

The Peer Forum is a unique experience designed to unite you with a curated group of top digital marketing leaders to network and advance your email program. Join your peers from large retailers and big thinkers in an intimate, open environment to learn how to create exciting, relevant emails that turn average customers into brand fanatics.

Katie Roberts | Bergdorf Goodman
Bergdorf Goodman Logo
Katie Roberts

Brand Marketing Manager
Bergdorf Goodman

Shar VanBoskirk | Forrester Research | Coherent Path
Forrester-logo
Shar VanBoskirk

VP, Principal Analyst
Forrester 

Greg Leibon, Dartmouth College
Dartmouth logo
Greg Leibon

Ph.D. Mathematics
Dartmouth College

Agenda
8:30 - 9:00 - Networking & breakfast
9:00 - 9:45 - Talk Shop: Open discussion on our biggest email engagement challenges 
9:45 - 10:30 - Katie Roberts, How Bergdorf Goodman Reimagined Email Marketing
10:40 - 11:20 - Shar VanBoskirk, Convert your Customers into Brand Fanatics with Email
11:20 - 12:00 - Greg Leibon, Let's Get Personal: Going Beyond Promotions for Bigger Revenue
12:00 - 1:00 - Lunch 
Bergdorf Goodman
Forrester
Engagement Study
Location
Why Attend

PEER FORUM PARTICIPANTS

PeerForum-participants
CP-quotes b

I really enjoyed the more technical math piece of the conversation. Managing the diet of what the customer's getting was some really great insights to take away.

Abby Copeland
Email Campaign Manager
Victoria's Secret

CP-quotes b

The Peer Forum brought together a diverse set of retailers, very unexpected that they would be keeping each other's company but that was precisely the value of the event.

Shar VanBoskirk
VP, Principal Analyst
Forrester

CP-quotes b

I came to this presentation by Coherent Path because of our strong interest in how we can move our email program forward. We're really excited to start personalizing our emails as much as we can.

Catie Conboy
Assistant Manager, Digital Marketing
LOFT