Boston, Mass. –Coherent Path, Inc., maker of the personalization platform that enables retailers to optimize customer engagement around strategic business objectives, announced today that Neiman Marcus has successfully tested Coherent Path’s solution to increase the value of its email program.
Legendary Personal Service Goes Digital
“Our goal is to offer the same level of personalization to our customers through our digital channels as our in-store associates have been providing for nearly 110 years,” said Jeff Rosenfeld, VP of Customer Insights and Analytics at Neiman Marcus. “That requires we focus on how a customer wants to explore new categories, brands, and styles, rather than only present them with what they’ve seen before, or already decided not to buy,” explained Rosenfeld. “Coherent Path’s technology is directly aligned with this goal. We’ve seen great results so far and look forward to a rewarding partnership as we strive to continuously exceed expectations with our standard-setting customer service.
Digital Messages that Inspire Customers
Coherent Path’s cloud-based solution applies advanced mathematics to turn large volumes of data into a map of the product, transactional and content space at Neiman Marcus. Coherent Path then helps Neiman Marcus focus content and offers on the customer journey instead of just the next sale. The solution provides a foundation from which Neiman Marcus can introduce customers to product categories and items that may be new to them but are likely to inspire interest.
“Customer expectations for thoughtful and personalized communication are rising and we’re working to meet that challenge with effective and innovative partners like Coherent Path,” concluded Jeff Rosenfeld.
“Everyone in retail knows how high Neiman Marcus set the bar for delivering superior service and engaging, personal experiences to its customers,” said James Glover, President and CEO of Coherent Path. “We’re proud to have our solutions used by their team to optimize email outreach around the product themes and content that will delight customers and inspire loyalty.”
About Neiman Marcus Group
Neiman Marcus Group LTD LLC is a luxury, multi-branded, omni-channel fashion retailer conducting integrated store and online operations under the Neiman Marcus, Bergdorf Goodman, Last Call, Horchow, CUSP, and mytheresa brand names. For more information, visit http://www.neimanmarcusgroup.com.
About Coherent Path, Inc.
Coherent Path’s science-driven personalization empowers retailers to build meaningful relationships with their customers – increasing revenue and differentiating their brand today, while maximizing lifetime value. Going far beyond first-generation personalization, Coherent Path helps retailers identify the best path ahead for each customer. With this groundbreaking approach, retailers of all sizes can personalize the customer journey through any channel with multi-step offers that increase revenue, drive engagement, and inspire loyalty.
Editor’s note: this press release originally appeared on BusinessWire