Mapping the Customer Journey Webinar Archive

Email Marketing

On February 20th, Coherent Path kicked off its webinar series with a conversation with co-founders James Glover and Greg Leibon.

In this 30 minute session, James and Greg explore why personalization efforts that focus on the “nearest neighbor” challenge fall short and how advanced mathematics can be applied to build a global orientation of product and transactional spaces – and to identify the trajectory of customers within this geometric space.

Mapping the Customer Journey is the first in a series. We hope you find this of interest and will join us for future sessions.

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