Why Individualized Journeys Are the Next Step in Content Personalization

What’s the number-one factor that distinguishes a successful email campaign from an underperforming flop? It’s not the percentage of promotional offers you send, or the depth of the discounts you offer — or even the precision with which you pre-plan your audience segments. Above all else, our research shows that customers purchase more, at non-promotional … Continue reading Why Individualized Journeys Are the Next Step in Content Personalization