IBM Case Study on Coherent Path

inspires loyalty

Coherent Path – Helping retailers increase customer engagement, revenue and lifetime value with science-driven personalization

Our partner IBM recently published a case study that discusses how we leveraged the IBM InfoSphere Big Insights solution to help us map, personalize and optimize customer journeys for business goals such as loyalty and lifetime value:


The need
Personalization pioneer Coherent Path wanted to help its retail clients leverage their customer data to deliver experiences and offers that are optimized for the entire customer journey, not just the next step.

The solution
Using IBM InfoSphere® BigInsights®, Coherent Path developed a sophisticated solution that maps product and transactional environments and delivers personalized experiences that are tailored to each unique customer journey.

The benefit
With a foundation of advanced customer insights, retailers can personalize customer engagement in a way that inspires long-term loyalty and value, in addition to near-term revenue.

You can read the full case study here.