EVENTS

Forrester’s 4 Proven Keys to Driving Customer Obsession

Learn how personalized email can spark a lifetime of customer obsession, in this session with Shar VanBoskirk, vice president and principal analyst at Forrester. You’ll have plenty of time to discuss your own campaigns with Shar — and you’ll get data-driven insights on how smart brands build lasting customer love.

How a Luxury Retailer Moved to Dynamic Email

Learn how Rachel Cowlishaw, director of personalization at Neiman Marcus achieves dynamic, curated, personalized email campaigns that stay true to Neiman Marcus’s brand voice. You’ll hear how she tackled the challenges of coordinating a new workflow  — and cultivating stronger trust — among her brand’s merchandising, creative and marketing teams.

The Diet Approach to Healthier Customers

Find out what separates an impactful machine-learning approach from an ineffective one, in this dialogue with Greg Leibon, Dartmouth College Ph.D. in Mathematics. Using real-world data gathered from thousands of customer interactions, Greg will show you how to balance short-term revenue with long-term customer value in your campaigns.

Talk Shop with Email Experts

Connect with experts like Senior Directors of Email Marketing, Retention, and Loyalty for a half day of impactful networking and knowledge sharing as we openly discuss how to elevate your email program and processes.