EVENTS
Peer Forum Series
Keeping Your Brand in the Driver’s Seat of Email Personalization
New York City | March 14, 2019
Join us for an intimate, invitation-only event, designed to foster conversation and learning among top digital marketers. Expand your education, peer connections, and understanding of the technologies available to meet your email revenue goals and achieve operational efficiencies.
Shar VanBoskirk
VP, Principal Analyst
Forrester Research
Betsy Laurin
Email Marketing Manager
Orvis
Reasons to Attend:
Forrester’s Vision of Optimal Email Program
Hear Shar VanBoskirk, VP, Principal Analyst at Forrester Research share her vision on what an optimal email program looks like today. You’ll get the chance to ask your own burning questions and hear Shar’s professional—and honest—perspective.
Email Transformation at Orvis
Learn from Betsy Laurin, Email Marketing Manager at Orvis how they transformed their email program to be more automated and customer focused. You’ll hear about challenges faced in coordinating a new workflow (and level of trust) among the merchandising, creative and marketing teams.
Improving Customer Value Study
Dr. Greg Leibon, Dartmouth College Mathematician will present new research on balancing short-term revenue with longer-term customer value. You'll learn the impact email has on your relationship with customers and how to improve customer health.
Talk Shop with Email Experts
Connect with experts like Senior Directors of Email Marketing, Retention, and Loyalty for a half day of impactful networking and knowledge sharing as we openly discuss how to elevate your email program and processes.
Participants
I really enjoyed the more technical math piece of the conversation. Managing the diet of what the customer's getting was some really great insights to take away.
Abby Copeland
Email Campaign Manager
Victoria's Secret
I came to this presentation by Coherent Path because of our strong interest in how we can move our e-mail program forward. We're really excited to start personalizing our emails as much as we can.
Catie Conboy
Assistant Manager, Digital Marketing
LOFT
I think this event brought together a diverse set of retailers, very unexpected that they would be keeping each other's company but that was precisely the value of the event.
Shar VanBoskirk
VP, Prinicipal Analyst
Forrester Research
Participants
Up Next
Attend our Boston Peer Forum Event
Boston | June 2019
Attend our Minneapolis Peer Forum Event
Minneapolis | Mar 2020
