EVENTS

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Peer Forum Series

How to Drive Customer Obsession with Email

Fairmont Copley Plaza, Boston  |  June 20, 2019

Participate in a collaborative invite-only forum, attended exclusively by elite digital marketers from top US brands. You’ll come away with a wealth of practical, data-driven insights from Forrester, Neiman Marcus, and other industry experts.

Rachel Cowlishaw, Director of Personalization, Neiman Marcus
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Rachel Cowlishaw

Director of Personalization
Neiman Marcus

Shar VanBoskirk | Forrester Research | Coherent Path
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Shar VanBoskirk

VP, Principal Analyst
Forrester 

Greg Leibon, Dartmouth College
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Greg Leibon

Ph.D. Mathematics
Dartmouth College

Reasons to Attend:

Forrester’s 4 Proven Keys to Driving Customer Obsession

Learn how personalized email can spark a lifetime of customer obsession, in this session with Shar VanBoskirk, vice president and principal analyst at Forrester. You’ll have plenty of time to discuss your own campaigns with Shar — and you’ll get data-driven insights on how smart brands build lasting customer love.

How a Luxury Retailer Moved to Dynamic Email

Learn how Rachel Cowlishaw, director of personalization at Neiman Marcus achieves dynamic, curated, personalized email campaigns that stay true to Neiman Marcus’s brand voice. You’ll hear how she tackled the challenges of coordinating a new workflow  — and cultivating stronger trust — among her brand’s merchandising, creative and marketing teams.

The Diet Approach to Healthier Customers

Find out what separates an impactful machine-learning approach from an ineffective one, in this dialogue with Greg Leibon, Dartmouth College Ph.D. in Mathematics. Using real-world data gathered from thousands of customer interactions, Greg will show you how to balance short-term revenue with long-term customer value in your campaigns.

Talk Shop with Email Experts

Connect with experts like Senior Directors of Email Marketing, Retention, and Loyalty for a half day of impactful networking and knowledge sharing as we openly discuss how to elevate your email program and processes.

Participants

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I really enjoyed the more technical math piece of the conversation. Managing the diet of what the customer's getting was some really great insights to take away.

Abby Copeland
Email Campaign Manager
Victoria's Secret

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I came to this presentation by Coherent Path because of our strong interest in how we can move our e-mail program forward. We're really excited to start personalizing our emails as much as we can.

Catie Conboy
Assistant Manager, Digital Marketing
LOFT

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I think this event brought together a diverse set of retailers, very unexpected that they would be keeping each other's company but that was precisely the value of the event.

Shar VanBoskirk
VP, Prinicipal Analyst
Forrester 

Participants

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Up Next

Attend our New York Peer Forum Event

NYC | Oct 2019

Attend our Minneapolis Peer Forum Event

Minneapolis | Mar 2020