finding The Right Balance
Too many? Too little? How can you ever really know what the magic number is when it comes to email frequency?
While there’s no ‘right’ number, finding a cadence that works for your customers is vital to your email marketing success. Retailers must balance the need to engage with their audience and drive sales against annoying their list with too many emails, unintentionally driving valuable customers away.
Curious how your email program stacks up against the winners in email freqeuncy? Use our Email Engagement Grader to get an in-depth look at the health of your email program and learn how to find the right email frequency, expose more of your product catalog and select the most impactful content in our new email effectiveness report.
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Email Effectiveness Study
Email is about more than just batch-and-blast practices of the past. It’s about developing relevant, individualized experiences that lead with the customer. As a retailer, it’s crucial to understand how email impacts the health of your entire sales and marketing program, and our Email Effectiveness Report can help you get started. Learn how email frequency, catalog exposure and email content impact your email success, which areas top retailers are excelling and falling behind in, and how to improve your email program today.