Email Engagement Grader

Retailers Email Programs


Email Effectiveness Study


The Email Engagement Grader

Curious how your email marketing program stacks up against top retailers?

Use our Email Engagement Grader to get an in-depth look at the health of your email program. We’ll deliver a custom Grader report that analyzes your organization’s email frequency, catalog exposure and email content to show you where your email programs are hitting the mark and where there’s room for improvement.

Email Frequency


Email Frequency is all about balancing the need to engage with your audience and drive sales vs. abusing your email list and driving customers away.

The retailers doing it best are…

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Catalog Exposure


Catalog Exposure is the ability to turn a subscriber into an engaged shopper by identifying the topics or categories that are most relevant and interesting to them.

The retailers doing it best are…

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Email Content

Email content is the harmony of email length, the subject line and creative, to the discounts and promotions within – content is king for a reason.

The retailers doing it best are…

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The Email Effectiveness Study

For retailers, email remains one of the most reliable digital marketing tools. Yet, many struggle to measure the overall health of their email programs. Because of this, RSR and Coherent Path set out to discover the general practices that can make or break a retailer’s email strategy.

By analyzing nearly 140 retailers on the Internet Retailer Top 500 list, we explored specific elements of emails that could be measured objectively to identify the places where retailers are over- and under- investing in their subscriber list, and ultimately leaving money on the table.


Get the Study & Your Grade

Email is about more than just batch-and-blast practices of the past. It’s about developing relevant, individualized experiences that lead with the customer. As a retailer, it’s crucial to understand how email impacts the health of your entire sales and marketing program, and our Email Effectiveness Report can help you get started.

Learn how email frequency, catalog exposure and email content impact your email success, which areas top retailers are excelling and falling behind in, and how to improve your email program today.

  • Are you sending more email than other retailers?
  • How long does it take retailers to expose their product catalog?
  • Which verticals are doing the best?

Get the answers to these questions and more by downloading the study and getting your custom report!


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Download the Study & Get Your Grade