A Balanced Content Diet Is Key
What marketers feed their customers via email campaigns is akin to a diet – and the goal is to create a balanced one. By tailoring a variety of product offerings suited to different types of customers and further segmenting their email strategy, marketers can begin to deliver more engaging content that lifts not only engagement rates, but long-term customer loyalty and revenue.
To achieve this, there needs to be a healthy variety of email themes to satiate the tastes of each individual customer, and the winners in email content have found the secret sauce.
Curious how your email program stacks up ? Use our Email Engagement Grader to get an in-depth look at the health of your email program and learn how to select the most impactful content, find the right email frequency and expose more of your product catalog in our new email marketing study.
Email Content In the News
Email Marketing Study
By purchasing products from 100 top retailers, we evaluated the amount of personalization in retailers’ emails to new customers within the first 45 days of their purchase vs. their emails to subscribers who have not purchased. Download the study to learn which retailers and verticals are outperforming others.