Why is email automation so challenging for marketers?
It could be the lack of control or the belief that automated email campaigns are less personal and effective.
But when senior executives see the conversion and revenue lift from automated personalization, the results are indisputable. Executive buy-in naturally follows the facts and figures.
This is why it is important to identify champions within your organization who advocate for automated personalization and know how to leverage data that demonstrates the impact of using a smart personalization engine.
If anyone knows what it takes to achieve executive approval, it’s Rachel Cowlishaw. Over six years at Neiman Marcus, Rachel rose through the ranks to become the Director of Personalization & CRM Marketing.
Now working on the vendor side at Movable Ink, Rachel has a unique perspective on personalization from both the retailer and vendor side, giving her insights any brand should want to take advantage of.
It’s an excellent opportunity to speak with someone who has been on both sides of email marketing and personalization. In this episode, James Glover and Rachel Cowlishaw talk about:
- How to use a personal touch to deliver a digital experience
- The importance of a problem-solving approach in email
- Common misconceptions around email strategy
- How retailers should attack the problem of limited creative content supply
- Some of the unique benefits to Movable Ink & Coherent Path’s partnership
Listen below or on your favorite podcast app. If you enjoy the episode, please leave a rating and subscribe for future podcasts.