In many aspects of life, it’s key to ensure that the foundation is laid before advancing to more advanced steps.
Retail is no different.
To unlock complicated strategies, you must first have the fundamentals nailed down.
Bob Phibbs is a huge proponent of this. He says that being great at the basics is key to scaling your engagement strategy, both in-store and online.
And with your least-engaged customers, especially in the email world, those basics are as important, if not more.
Being consistent and doing what you can to connect with your audience is essential to driving that engagement that turns into sales. Ensuring that you’re staying top-of-mind with customers and keeping visibility is foundational for an effective email strategy.
Just having that access to customers is a privilege - don’t abuse it.
This is just one of the topics that Coherent Path CEO, James Glover, discussed with Bob Phibbs on the Coherent Thoughts podcast this week.
Bob is an internationally recognized business strategist, customer service expert, sales coach, author, and motivational business speaker.
As the Retail Doctor, he has worked to help brands like Lego, Omega, Vera Bradley, Yamaha, and many more. This week, James and Bob discuss the importance of being good at the fundamentals in retail, the power of predictive analytics, brand storytelling, engaging disengaged customers, and much more.
Some of the topics James and Bob dove into include:
- Being brilliant on the basics
- Personalization in retail
- Predictive analytics
- The role of bricks-and-mortar going forward
- Brand storytelling
- Engaging the disengaged
Listen below or on your favorite podcast app. If you enjoy the episode, please leave a rating and subscribe for future podcasts.