Over the past year, the importance of leveraging graphics and images in email has increased.
Since email is a channel that retailers can use to directly communicate with customers, many brands recognize they need to get more value from what they send consumers.
As a result, companies need to be smarter about creating content that attracts customers. And they need to get better at efficiently recycling or reusing assets
Even if email marketers use machine learning-based technology, their campaigns often come out looking like Frankenstein. There is no clear, cohesive theme or flow to the content, and it’s obvious the email was produced by a computer and not a human.
Marketing teams have to use creative content that engages the audience and provides customers with an experience that makes them want to come back.
If anyone knows how to properly do this, it’s Jim Casale.
Jim’s 20 years of experience leading marketing and creative teams at agencies and in-house for major brands in retail and CPG give him unique industry insight.
In this episode of the Coherent Thoughts podcast, host James Glover speaks with Jim about how to properly use creative content in marketing.
Some of the topics discussed include:
- Quantity vs. quality in creative content.
- How to effectively personalize content to the ideal version of a customer.
- Methods to measure content effectiveness.
- How machine learning factors into all of this.
Listen below or on your favorite podcast app. If you enjoy the episode, please leave a rating and subscribe for future podcasts.