Ever wondered if top retailers personalized their emails to new shoppers vs. their other email subscribers? We did. So we put on our shopping shoes
The First 45: How Retailers Use Email to Engage New Customers [New Study]
Retailers work relentlessly to acquire new customers, with carefully timed emails, curated content and maintaining the right frequency, but what
Taking a Page from the Personal Shopper Handbook
Customers are moving through the marketing funnel faster than ever before, and in order to build long-term customer relationships, digital marketers
The New Year is Here—Retail Technology Trends That Matter In 2018
A Q&A with Coherent Path Co-Founder & CEO James Glover From artificial intelligence (AI) and machine learning to augmented reality (AR) and
Of Divas and Data: How Mariah Carey & Private Planes Are Making Your Data Messy
There’s been a lot of talk about the future of personalization in email and, while there are many approaches to personalization, one thing is for
The State of Email in Retail [Infographic]
There are now 3.7 billion email users worldwide, according to The Radicati Group. To put it in perspective – that’s half the world’s population. Given
Why Marketers Should Own, Not Rent
While apartment hopping in my twenties, my parents often lectured me about the value of owning property versus renting. Why, they’d ask, was I paying
Why Smart Segmentation is Actually Individualization
Segmenting, in its most basic implementation for email marketing, is the separation of a group of customers with different needs into subgroups of
Boston Peer Forum: Staples on Email Marketing
Boston | October 2017 Staples on Email Marketing As marketing professionals, there’s no better way to hone your craft than by talking to your peers
Make Holiday Emails Memorable!
It goes without question that the holiday season is the most important season of the year for retailers, and this year is no exception. The National