Every experienced marketer has worked with a range of email automation platforms — from the simple to the seemingly advanced. Most of these email
Why You Should Use Email for Dialogue, Not Just Delivery
This May, email service provider Yes Marketing announced they were ending support for their Yesmail platform. They’re far from the only service
Coherent Path Purchases RareLogic, Providing a New Suite of Apps to Simplify Email Campaign Management
Coherent Path has acquired RareLogic, an Ottawa-based company offering complementary apps and technology designed to help e-commerce businesses grow,
Boston Peer Forum Recap: Getting Maximum Impact from Your Brand’s Email Personalization Strategy
Boston | June 2019 How to Drive Customer Obsession with Email Sometimes the best way to formulate a clear email personalization strategy is to see
How Email Can Help You Stand Out from DTC Brands
What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the
How Email Templating Languages Help Create Scalable Automated Campaigns
Sooner or later, every email marketer faces the challenge of scaling up a campaign while maintaining personalization. Many marketers continue to
NYC Peer Forum Recap: How Retailers Are Moving to Dynamic Email Content
New York City | March 2019 Keeping Your Brand in the Driver's Seat of Email Personalization When it comes to delivering personalized, customized
Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the
7 “Must-Read” Articles for Email Marketers in 2019
Now that we’ve entered the first quarter of 2019, you’re already making big marketing plans for the year ahead. You’re probably hard at work laying
Insights for Email Marketers: Why Do Catalogs Go on the Coffee Table While Emails Go to Spam?
Amazon created a print catalog for the holidays without a single price listed for any products. And no, it wasn’t a mistake. This seems a bit