The holiday season is on the horizon, but the big question is how and where consumers will shop. Will consumers swarm malls and brick-and-mortar
How Does Standardizing Your Email Template Enable Effective Personalization?
With the holiday season approaching, email marketers are under pressure to send more emails, and to make each send even more relevant than the last.
Comfy Old Boots and Collector Sneakers: How to Use Your Customers’ Existing Tastes to Shape New Product Recommendations
Few things in life are more satisfying than sharing something new with an old friend. But as much as we all enjoy getting new things — and giving them
How Every Email Can Be a Great Performer
When email campaigns perform badly, the culprit is usually targeting. With effective targeting, every single email can be a great
4 Big Reasons Why Smart Email Marketing is the Future
4 Big Reasons Why Smart Email Marketing is the Future Email marketing is the highest performing channel in terms of pure return on dollars spent.
Email List Building: What, Why, and How
Guest Blog Post by Michael Wadsworth, Partner Marketing Associate at Justuno The best time to start collecting emails was yesterday. The second
Campaigning Through Crisis: How Email Can Demonstrate Personalized Compassion in Uncertain Times
The whole world seems to have turned upside down over the past few weeks. Every morning, we wake up to news bulletins about tighter travel
Why Individualized Journeys Are the Next Step in Content Personalization
What’s the number-one factor that distinguishes a successful email campaign from an underperforming flop? It’s not the percentage of promotional
3 Ways Personalized Email Content Boosts your Marketing ROI and Customer Engagement
As we had previously covered in our recent article, Standout Email Marketing Stats of 2019, an incredible 293.6 billion emails were sent and received
The Death of Customer Personas: Why Individual Personalization Is the Future of Email Marketing
The past ten years have witnessed a flurry of evolution in digital marketing. Instead of building up vague pictures of customer segments based on