A full 90 percent of retailers see email as important for achieving their goals – no surprise, since email accounted for nearly 20 percent of all
Which of These Three Calls Do Your Email Campaigns Make?
Think about the last time you bought a product online. Chances are, you were put into an email campaign and got a follow-up email from the retailer —
Three Ways for Retailers to Improve Their Email Marketing Campaigns
With a 4,400 percent ROI – that is $44 for every $1 spent – it’s no surprise that many retailers view email marketing as a central part of their
Three Ways for Retailers to Leverage Existing Tech Investments
It’s vital for retailers to stay on top of technology trends. Understanding how emerging tech like Augmented Reality (AR) and Virtual Reality (VR)
Wayfair Makes Shoppers’ Inboxes a Happy Place
Wayfair understands that making shoppers’ homes a happy place starts in the inbox. Like many large retailers without physical locations, Wayfair
Why Good Wine Recommendations and Personalization Go Hand-in-Hand
Unless you’re a sommelier, buying good wine is no easy feat. Many people default to cool labels and bottles similar to ones they’ve purchased before,
NYC Peer Forum Recap: The Discount Dilemma
New York | April 2018The Discount Dilemma: Do Your Customers Love You, or Your Discounts?It’s no secret that the retail landscape has changed
Our Email Grader Has People Talking…and Here’s What They’re Saying!
Since issuing our newest study, “2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond,” there has
Don’t Fear the ‘Unsubscribe’ – It’s ‘Undeliverable’ You Need to Worry About
As a consumer today, getting more emails than you can keep up with is more often than not the status quo. In fact, one of your daily rituals likely
Are You Creating Discount-Dependent Shoppers?
Discounts and promotions are a tricky thing in retail. Offer them once and many consumers will wait for your next promotion before making another