What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the
How Email Templating Languages Help Create Scalable Automated Campaigns
Sooner or later, every email marketer faces the challenge of scaling up a campaign while maintaining personalization. Many marketers continue to
NYC Peer Forum Recap: How Retailers Are Moving to Dynamic Email Content
New York City | March 2019 Keeping Your Brand in the Driver's Seat of Email Personalization When it comes to delivering personalized, customized
Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the
7 “Must-Read” Articles for Email Marketers in 2019
Now that we’ve entered the first quarter of 2019, you’re already making big marketing plans for the year ahead. You’re probably hard at work laying
Insights for Email Marketers: Why Do Catalogs Go on the Coffee Table While Emails Go to Spam?
Amazon created a print catalog for the holidays without a single price listed for any products. And no, it wasn’t a mistake. This seems a bit
San Francisco Peer Forum Recap: Insights on Making Email Personalization Work
San Francisco | October 2018 Calculate, Defend & Promote the Value of Your Email Program When your email list has millions of subscribers,
Discover the Patterns Behind Successful Email Campaigns [ebook]
Remember the last time you picked up on a pattern in somebody’s behavior? Maybe you realized that a certain colleague is always late — or that a
The Secret to a Meaningful, Loyalty-Building Email Campaign
Why do some emails “click” with customers while others go unread — or get deleted? While this question doesn’t have a simple answer, the difference
Why Your Customer’s Reality is the Only Reality that Matters
Believe it or not, the 2018 holiday season is already right around the corner. Any day now, malls and stores across the country will be filling up