Since issuing our newest study, “2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond,” there has
Don’t Fear the ‘Unsubscribe’ – It’s ‘Undeliverable’ You Need to Worry About
As a consumer today, getting more emails than you can keep up with is more often than not the status quo. In fact, one of your daily rituals likely
Are You Creating Discount-Dependent Shoppers?
Discounts and promotions are a tricky thing in retail. Offer them once and many consumers will wait for your next promotion before making another
How 100 Top Retailers Are Engaging New Shoppers With Email [Infographic]
Ever wondered if top retailers personalized their emails to new shoppers vs. their other email subscribers?We did. So we put on our shopping shoes
The First 45: How Retailers Use Email to Engage New Customers [New Study]
Retailers work relentlessly to acquire new customers, with carefully timed emails, curated content and maintaining the right frequency, but what
Taking a Page from the Personal Shopper Handbook
Customers are moving through the marketing funnel faster than ever before, and in order to build long-term customer relationships, digital marketers
The New Year is Here—Retail Technology Trends That Matter In 2018
A Q&A with Coherent Path Co-Founder & CEO James GloverFrom artificial intelligence (AI) and machine learning to augmented reality (AR) and
Of Divas and Data: How Mariah Carey & Private Planes Are Making Your Data Messy
There’s been a lot of talk about the future of personalization in email and, while there are many approaches to personalization, one thing is for
The State of Email in Retail [Infographic]
There are now 3.7 billion email users worldwide, according to The Radicati Group. To put it in perspective – that’s half the world’s population. Given
Why Marketers Should Own, Not Rent
While apartment hopping in my twenties, my parents often lectured me about the value of owning property versus renting. Why, they’d ask, was I paying