Why do some emails “click” with customers while others go unread — or get deleted? While this question doesn’t have a simple answer, the difference
Why Your Customer’s Reality is the Only Reality that Matters
Believe it or not, the 2018 holiday season is already right around the corner. Any day now, malls and stores across the country will be filling up
Is Your Personalization Strategy Missing How To Be Personal?
We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson? It’s not as often as you’d like, but every once
The Sweater Experiment: Testing the Limits of Segmentation
Every marketer is constantly on the lookout for new ways of understanding their audience. The better you understand what your customers want next, the
The Essential Ingredients of a Powerful Loyalty Program
Loyal customers are worth cultivating. They spend 67 percent more than new customers – and it can cost 25 times less to sell to them than to new
When is a Lower Email Conversion Rate Better?
A full 90 percent of retailers see email as important for achieving their goals – no surprise, since email accounted for nearly 20 percent of all
Which of These Three Calls Do Your Email Campaigns Make?
Think about the last time you bought a product online. Chances are, you were put into an email campaign and got a follow-up email from the retailer —
Three Ways for Retailers to Improve Their Email Marketing Campaigns
With a 4,400 percent ROI – that is $44 for every $1 spent – it’s no surprise that many retailers view email marketing as a central part of their
Three Ways for Retailers to Leverage Existing Tech Investments
It’s vital for retailers to stay on top of technology trends. Understanding how emerging tech like Augmented Reality (AR) and Virtual Reality (VR)
Wayfair Makes Shoppers’ Inboxes a Happy Place
Wayfair understands that making shoppers’ homes a happy place starts in the inbox. Like many large retailers without physical locations, Wayfair