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COHERENT THOUGHTS BLOG

April 9, 2020

Email List Building: What, Why, and How

Guest Blog Post by Michael Wadsworth, Partner Marketing Associate at Justuno The best time to start collecting emails was yesterday. The second

March 17, 2020

Campaigning Through Crisis: How Email Can Demonstrate Personalized Compassion in Uncertain Times

The whole world seems to have turned upside down over the past few weeks. Every morning, we wake up to news bulletins about tighter travel

Content Personalization | Coherent Path

March 2, 2020

Why Individualized Journeys Are the Next Step in Content Personalization

What’s the number-one factor that distinguishes a successful email campaign from an underperforming flop? It’s not the percentage of promotional

3 Ways Personalized Email Content Boosts your Marketing ROI and Customer Engagement

February 26, 2020

3 Ways Personalized Email Content Boosts your Marketing ROI and Customer Engagement

As we had previously covered in our recent article, Standout Email Marketing Stats of 2019, an incredible 293.6 billion emails were sent and received

Happy Shopper | Individual Personalization

February 13, 2020

The Death of Customer Personas: Why Individual Personalization Is the Future of Email Marketing

The past ten years have witnessed a flurry of evolution in digital marketing. Instead of building up vague pictures of customer segments based on

Happy Customer | Personalized Email Campaign

February 7, 2020

How to Craft a Personalized Email Campaign That Stays True to Your Brand’s Voice

The bigger your audience grows, the more challenging personalization becomes. Back when your business was just starting out, you might’ve had time

Email

January 24, 2020

Standout Email Marketing Stats of 2019

As we enter a new decade, it is apparent that digital marketers have more platforms than ever to reach their customers on. But even with all these new

Reducing Email Promotions Image

January 7, 2020

Upgrade Your Personalized Marketing Strategy by Reducing Email Promotions

Every customer loved to be surprised by a special promotion now and then — especially when it offers a discount on an item they’d already been

How Dynamic Content Can Improve Your Email Engagement

December 27, 2019

How Dynamic Content Can Improve Your Email Engagement

Many of even the most experienced email marketers struggle to maximize target audience engagement, and much of that hardship stems from not being able

Email Automation For Your Email Marketing Strategy

December 19, 2019

How Intelligent Email Automation Can Enhance Your Email Marketing Strategy

Today’s digital marketing initiatives are fragmented across a broader range of channels than ever before. In addition to established digital channels

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