Coherent Thoughts Blog | Coherent Thoughts Newsletter

July 3, 2019

Boston Peer Forum Recap: Getting Maximum Impact from Your Brand’s Email Personalization Strategy

Boston | June 2019 How to Drive Customer Obsession with Email Sometimes the best way to formulate a clear email personalization strategy is to see

May 17, 2019

What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the

April 30, 2019

Sooner or later, every email marketer faces the challenge of scaling up a campaign while maintaining personalization. Many marketers continue to

March 20, 2019

New York City | March 2019 Keeping Your Brand in the Driver's Seat of Email Personalization When it comes to delivering personalized, customized

February 25, 2019

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the

January 24, 2019

Now that we’ve entered the first quarter of 2019, you’re already making big marketing plans for the year ahead. You’re probably hard at work laying

December 13, 2018

Amazon created a print catalog for the holidays without a single price listed for any products. And no, it wasn’t a mistake. This seems a bit

December 4, 2018

San Francisco | October 2018 Calculate, Defend & Promote the Value of Your Email Program When your email list has millions of subscribers,

November 13, 2018

Remember the last time you picked up on a pattern in somebody’s behavior? Maybe you realized that a certain colleague is always late — or that a

November 9, 2018

Why do some emails “click” with customers while others go unread — or get deleted? While this question doesn’t have a simple answer, the difference