Programs designed to encourage customer loyalty, are certainly not a new concept in retail. The first loyalty program is believed to have been the
The New “New Math” Behind Coherent Path
When Dr. Greg Leibon, a PhD. Scholar in Mathematics at Dartmouth College and one of the co-founders of Coherent Path, talks about math his face lights
Coherent Path Aims to Provide a ‘Gateway Effect’ for Retail Shopping
Amazon and Netflix are known as the pioneers in bringing you personalized recommendations for what to buy or watch next. This article by Kyle
Coherent Path Unveils World’s Most Intimate Shopping Experience
Coherent Path today introduced the first solution to optimize retail customer engagement around long-term objectives, turning unpredictable,
Big Data Analytics Startup Coherent Path Raises $6.25M Led by Sigma Prime Ventures
Coherent Path Inc., a Cambridge-based maker of cloud-based technology that allows retailers to tailor their marketing efforts toward each individual
Five Customer Data Essentials for Loyalty Programs
Customer data is the foundation of any loyalty program. It is the basic information any marketer relies on to target messages, build profiles, and