The analytics world has been using the term “journey” as the new buzz word to describe the forward looking, predictive aspect of what a customer could
IBM Case Study on Coherent Path
Coherent Path - Helping retailers increase customer engagement, revenue and lifetime value with science-driven personalization Our partner IBM
Superior Customer Marketing Requires Advanced Machine Learning
Machine learning is a topic most marketing leaders have heard discussed in the boardroom from their CTO or CIO. The ability to understand trends in
The Dimension Reduction Challenge
By Dr. Greg Leibon, CTO The behaviour of an individual can be viewed as a time series of messages received and transactions made. In nearly any
A Brief History of Boxing Day
While retailers across the United States assess the performance of their recent Black Friday and Cyber Monday sales campaigns, marketers in several
Cyber Monday Sales Will Fail To Attract High-Value Customers
New data confirms that consumers who first purchase a full-price item are 2.5 times more valuable than those who take advantage of a holiday
Understanding Showrooming vs. Webrooming
Retail marketing is full of buzz-terms we hear being used at the boardroom table, at conferences, from analysts, and in blogs. Of particular
Five E-mail Personalization Best Practices
E-mail is the first area where most marketers turn to when looking to add a more personalized experience with their communications. After all,
The Return of Bricks and Mortar Retail
When Amazon, the goliath of online retailing, secures prime retail space in the heart of Manhattan across from the Empire State Building, people start
Green Stamps. The First Retail Loyalty Program.
Programs designed to encourage customer loyalty, are certainly not a new concept in retail. The first loyalty program is believed to have been the