Enhancing (and Expanding) the Customer Journey
The “you may also like” approach to email marketing is simply offering people more of the same products and content similar to what they’ve already consumed. An unintended consequence of this is that it only reinforces a person’s tastes and interests rather than exposing them to new things. Shoppers and retailers alike will all be better off being exposed to more and different parts of the product catalog.
The winners in catalog exposure are moving beyond product recommendations and other rudimentary personalization approaches by exposing more of their product catalog.
Curious how your email program stacks up to the winners? Use our Email Engagement Grader to get an in-depth look at the health of your email program and learn how to expose more of your product catalog, select the most impactful content and find the right email frequency in our new email marketing study.
Catalog Exposure In the News
Email Marketing Study
By purchasing products from 100 top retailers, we evaluated the amount of personalization in retailers’ emails to new customers within the first 45 days of their purchase vs. their emails to subscribers who have not purchased. Download the study to learn which retailers and verticals are outperforming others.