Enhancing (and Expanding) the Customer Journey
The “you may also like” approach to email marketing is simply offering people more of the same products and content similar to what they’ve already consumed. An unintended consequence of this is that it only reinforces a person’s tastes and interests rather than exposing them to new things. Shoppers and retailers alike will all be better off being exposed to more and different parts of the product catalog.
The winners in catalog exposure are moving beyond product recommendations and other rudimentary personalization approaches by exposing more of their product catalog.
Curious how your email program stacks up to the winners? Use our Email Engagement Grader to get an in-depth look at the health of your email program and learn how to expose more of your product catalog, select the most impactful content and find the right email frequency in our new email effectiveness report.
Catalog Exposure In the News
Email Effectiveness Study
Email is about more than just batch-and-blast practices of the past. It’s about developing relevant, individualized experiences that lead with the customer. As a retailer, it’s crucial to understand how email impacts the health of your entire sales and marketing program, and our Email Effectiveness Report can help you get started. Learn how email frequency, catalog exposure and email content impact your email success, which areas top retailers are excelling and falling behind in, and how to improve your email program today.