Content Marketing Manager

We are looking for a Content Marketing Manager to join our team!

Reporting to our VP of Marketing, you will be an integral member of a small but mighty Marketing team. The primary role of the Content Marketing Manager is to produce compelling sales enablement content. The ideal candidate is a masterful storyteller who is enthusiastic about creating marketing campaigns to leverage those high-value, digestible content pieces. The right person will be an energetic individual who loves a challenge, enjoys working on building something meaningful, is self-motivated and eager to play a critical role in marketing and company growth.

Who will love this job:
  • A curious professional who has an innate sense of compelling storytelling and is ready to dive into deep research mode to produce impactful internal and external content such as sales enablement guides, case studies, research reports and more
  • A knowledgeable marketer with experience and perspective on crafting engaging, visual content for the website, emails, videos, webinars, blog articles and more
  • An inclusive and open-minded individual who values different perspectives and works to elevate different voices through their writing and through collaborative work with other teams
  • An analytics enthusiast who understands the value of measuring and sharing the effectiveness of your content
  • A project management aficionado who is organized, effective and highly-skilled at ensuring projects are thoroughly seen-through from start to finish
  • A communicator with a passion for the little details, when you're in charge, nothing falls through the cracks
  • A flexible team player who is willing to do whatever it takes to get the most urgent jobs done
What you’ll do:
  • Create and manage our content marketing strategy and calendar
  • Deliver sales enablement and thought leadership content that creates high value for our audiences, entices sharing, drives traffic, and attracts new links
  • Leverage and uphold Coherent Path's brand tone & voice, messaging and positioning in all formats of content (blog posts, case studies, inbound and outbound campaigns, web copy, sales and event collateral, articles and more)
  • Manage all social media channels and content
  • Develop standards, systems and best practices for content creation, distribution, and maintenance
  • Pitch in and help with all the other marketing initiatives as they come up and take precedent
What you should have:
  • 5+ years experience in multi-channel content creation, with a preference for a few years in Software/Technology marketing
  • Proven communication skills: excellent writing, editing and proofreading skills. Able to explain technical concepts in a palatable, simple way
  • Experienced with story-telling using words, images, or audio, to create content that draws an audience in
  • Ability to create understandable and engaging graphics
  • Possess a high aptitude for diving in, taking ownership and picking up new things
  • Proactive self-starter who can multitask, prioritize, work quickly and efficiently
  • Flexible to respond to changing work activities on tight deadlines
  • General marketing savvy and awareness of the retail industry
  • Based in Toronto
What you can expect from us:
  • Competitive compensation and stock option plan
  • Medical and dental health benefits
  • An innovative startup culture built by a proven management team
  • An inclusive and collaborative working environment that encourages creativity, sharing ideas, and celebrates success