Coherent Path Helps Marketers Transform Their Email Strategy into a Data-Driven Channel Focused on Revenue Through Integration to Oracle Marketing Cloud
Boston, Mass. — January 3, 2018 – Coherent Path, the email marketing calendar company and Silver level member of Oracle PartnerNetwork (OPN), today announced that its Campaign Optimization application is now available in the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. Coherent Path’s solution helps retail marketers transform their email programs into a data-driven channel focused on revenue with Oracle Marketing Cloud through Oracle Responsys. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
Coherent Path’s Campaign Optimization application enables Oracle customers to easily increase engagement and revenue by sending the most relevant emails. Powered by machine learning and predictive analytics, the app enhances a retail marketer’s ability to understand the individual customer journey. Coherent Path’s solution empowers retail marketers to pick better email themes that resonate with more customers, maximize creative assets by extending the life of each email, and select the best email for each customer to receive at a given time.
“Email continues to be a critical touchpoint for retail marketers as they look to attract and retain a loyal customer base,” said James Glover, co-founder and CEO, Coherent Path. “We see tremendous potential in working with Oracle Marketing Cloud as we now have the opportunity to help Oracle Responsys’ vast network of retail customers effectively engage with their customers through their email strategy.”
Oracle Marketing Cloud customers can visit the Coherent Path listing in the Oracle Cloud Marketplace to install the application and begin implementing Campaign Optimization in the Oracle Marketing Cloud.
About Coherent Path
Coherent Path is the email marketing calendar company for top retailers seeking to transform their email program into a modern data-driven channel focused on revenue. The company’s machine learning solution empowers retailers with the relevant themes and categories they should feature in today’s campaigns while continuously learning to inform the campaigns of tomorrow . By creating an optimized email diet that caters to each customer’s evolving tastes and moods, Coherent Path helps retailers quickly engage and cross-sell customers and promote strategic product categories while reducing email fatigue. Headquartered in Boston, MA. with offices in Toronto, ON Coherent Path works with retail leaders including Neiman Marcus and Staples. For more information, visit Coherent Path’s website, follow Coherent Path on Twitter or connect on LinkedIn.
About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
Editor’s note: this press release originally appeared on BusinessWire