How to Drive Customer Obsession with Email

Fairmont Copley Plaza, Boston  |  June 20, 2019

Unite. Collaborate. Advance.

Expand your education, upgrade your peer connections, and gain new understanding of the technologies available to improve customer health, at this invitation-only forum of leading digital marketers. You’ll come away with a wealth of practical, data-driven insights from Forrester, Neiman Marcus, and other industry experts.
Rachel Cowlishaw, Director of Personalization, Neiman Marcus
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Rachel Cowlishaw

Director of Personalization
Neiman Marcus

Shar VanBoskirk | Forrester Research | Coherent Path
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Shar VanBoskirk

VP, Principal Analyst
Forrester 

Greg Leibon, Dartmouth College
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Greg Liebon

Ph.D. Mathematics
Dartmouth College

Agenda
8:30 - 9:30 - Networking & breakfast
9:30 - 10:00 - Panel discussion: email channel insights 
10:00 - 10:40 - Rachel Cowlishaw, How a Luxury Retailer Moved to Dynamic Email
10:40 - 11:20 - Shar VanBoskirk, The Four Proven Keys To Driving Customer Obsession
11:20 - 12:00 - Greg Leibon, The Diet Approach to Healthier Customers
12:00 - 12:30 - Breakout sessions: retailer chosen topics 
12:30 - 1:30 - Lunch
Session A
Session B
Session C
Location
Parking
Why Attend

PEER FORUM PARTICIPANTS

PeerForum-participants
CP-quotes b

I really enjoyed the more technical math piece of the conversation. Managing the diet of what the customer's getting was some really great insights to take away.

Abby Copeland
Email Campaign Manager
Victoria's Secret

CP-quotes b

I think this event brought together a diverse set of retailers, very unexpected that they would be keeping each other's company but that was precisely the value of the event.

Shar VanBoskirk
VP, Prinicipal Analyst
Forrester

CP-quotes b

I came to this presentation by Coherent Path because of our strong interest in how we can move our e-mail program forward. We're really excited to start personalizing our emails as much as we can.

Catie Conboy
Assistant Manager, Digital Marketing
LOFT